---
title: "D-ID vs HeyGen: Which is more popular by branded search?"
description: "Which is more popular in search, D-ID or HeyGen? Compare estimated monthly branded-search demand and Share of Search inside the AI avatar video platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/d-id-vs-heygen"
publisher: "Brandwave"
---

# D-ID vs HeyGen: Which is more popular by branded search?

Which is more popular in search, D-ID or HeyGen? Compare estimated monthly branded-search demand and Share of Search inside the AI avatar video platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: D-ID and HeyGen
- **Competitive set**: AI avatar video platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **D-ID Share of Search**: 0.06%
- **HeyGen Share of Search**: 98.6%

## Which is more popular in search, D-ID or HeyGen?

- In August 2026, HeyGen had more branded searches than D-ID among AI avatar video platforms worldwide. HeyGen was estimated to have 1.7M branded searches compared to D-ID’s 980, and held a 98.6% Share of Search versus D-ID’s 0.06%.
- HeyGen was ahead of D-ID in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, D-ID’s estimated Share of Search among AI avatar video platforms worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches moved from 960 to 980.
- Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI avatar video platforms worldwide moved from 93.4% to 98.6%, and its estimated monthly branded searches moved from 1.9M to 1.7M.

## How did search popularity change for AI avatar video platforms worldwide in August 2026?

- In August 2026, HeyGen gained estimated Share of Search among AI avatar video platforms worldwide, from 97.7% to 98.6%.

## Month by month

| Month | D-ID estimated searches | D-ID Share of Search | D-ID rank | HeyGen estimated searches | HeyGen Share of Search | HeyGen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 960 | 0.05% | 5 | 1.9M | 93.4% | 1 |
| Nov 2025 | 1.1K | 0.05% | 4 | 2M | 96.9% | 1 |
| Dec 2025 | 1.4K | 0.07% | 4 | 1.9M | 98% | 1 |
| Jan 2026 | 2.2K | 0.1% | 4 | 2.2M | 98.4% | 1 |
| Feb 2026 | 1.8K | 0.08% | 4 | 2.2M | 98.8% | 1 |
| Mar 2026 | 1.9K | 0.09% | 4 | 2.2M | 98.7% | 1 |
| Apr 2026 | 1.5K | 0.07% | 4 | 2.2M | 98.9% | 1 |
| May 2026 | 1.1K | 0.05% | 4 | 2.1M | 98.9% | 1 |
| Jun 2026 | 1.1K | 0.06% | 4 | 1.7M | 96.4% | 1 |
| Jul 2026 | 910 | 0.05% | 4 | 1.8M | 97.7% | 1 |
| Aug 2026 | 980 | 0.06% | 4 | 1.7M | 98.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using D-ID’s and HeyGen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **D-ID**: Measured on the search terms “d-id ai avatar” and “d-id ai video”, summed into one figure.
- **HeyGen**: Measured on the search terms “heygen”, “heygen ai” and “heygen ai video generator”, summed into one figure.

- [D-ID profile](/demand/global-en/brands/d-id)
- [HeyGen profile](/demand/global-en/brands/heygen)
- [All AI avatar video platforms worldwide](/demand/global-en/categories/ai-avatar-video-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, D-ID or HeyGen?

In August 2026, HeyGen had more branded searches than D-ID among AI avatar video platforms worldwide. HeyGen was estimated to have 1.7M branded searches compared to D-ID’s 980, and held a 98.6% Share of Search versus D-ID’s 0.06%.

## Cite this page

Brandwave. "D-ID vs HeyGen: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/d-id-vs-heygen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/d-id-vs-heygen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.