--- title: "Cuyana vs Tory Burch: Which is searched more?" description: "Is Cuyana or Tory Burch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tote bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cuyana-vs-tory-burch" publisher: "Brandwave" --- # Cuyana vs Tory Burch: Which is searched more? Is Cuyana or Tory Burch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tote bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cuyana and Tory Burch - **Competitive set**: Tote bag brands - **Market**: Global - **Month measured**: Sep 2026 - **Cuyana Share of Search**: 0.51% - **Tory Burch Share of Search**: 1.4% ## Is Cuyana or Tory Burch more popular in search? - In September 2026, Tory Burch had more branded searches than Cuyana among tote bag brands worldwide. Tory Burch had about 18,100 branded searches, while Cuyana had 6,600. Tory Burch made up 1.4% of all tote bag brand searches we track, and Cuyana accounted for 0.51%. - Tory Burch was ahead of Cuyana in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cuyana’s share of searches among tote bag brands worldwide moved from 0.94% to 0.51%, and its estimated monthly branded searches moved from 12.1K to 6.6K. - Across the 12 months ending September 2026, Tory Burch’s share of searches among tote bag brands worldwide moved from 3.8% to 1.4%, and its estimated monthly branded searches moved from 49.5K to 18.1K. ## Top tote bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cuyana was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tory Burch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cuyana and Tory Burch were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L.L.Bean | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Longchamp | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Baggu | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Marc Jacobs | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cuyana | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kate Spade | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tory Burch | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dagne Dover | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Goyard | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Coach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lululemon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lo & Sons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Michael Kors | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tote bag brands - Asked ChatGPT "Which tote bag brand should I buy?": 1. Longchamp, 2. L.L.Bean, 3. Baggu, 4. Marc Jacobs - Asked ChatGPT "What are the best tote bag brands?": 1. Longchamp, 2. L.L.Bean, 3. Cuyana, 4. Baggu, 5. Marc Jacobs, 6. Dagne Dover, 7. Goyard - Asked ChatGPT "What's the best tote bag for carrying a laptop to work?": 1. Cuyana - Searched Google, AI Overview "tote bag": 1. L.L.Bean, 2. Baggu, 3. Marc Jacobs, 4. Kate Spade, 5. Tory Burch, 6. Cuyana - Searched Google, AI Overview "work tote": 1. Dagne Dover Not named in any answer: Coach, Lululemon, Lo & Sons and Michael Kors. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for tote bag brands worldwide in September 2026? - Estimated monthly branded searches for Tory Burch worldwide fell 63.4% over 12 measured months, from 49.5K to 18.1K in September 2026. - Estimated monthly branded searches for Cuyana worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026. ## Month by month | Month | Cuyana estimated searches | Cuyana Share of Search | Cuyana rank | Tory Burch estimated searches | Tory Burch Share of Search | Tory Burch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 0.94% | 9 | 49.5K | 3.8% | 7 | | Nov 2025 | 8.1K | 0.5% | 12 | 22.2K | 1.4% | 8 | | Dec 2025 | 18.1K | 1.1% | 8 | 27.1K | 1.7% | 7 | | Jan 2026 | 6.6K | 0.51% | 12 | 22.2K | 1.7% | 7 | | Feb 2026 | 5.4K | 0.47% | 12 | 18.1K | 1.6% | 7 | | Mar 2026 | 6.6K | 0.49% | 12 | 18.1K | 1.3% | 7 | | Apr 2026 | 5.4K | 0.43% | 12 | 18.1K | 1.5% | 7 | | May 2026 | 6.6K | 0.46% | 12 | 18.1K | 1.3% | 8 | | Jun 2026 | 6.6K | 0.52% | 12 | 18.1K | 1.4% | 7 | | Jul 2026 | 8.1K | 0.49% | 12 | 22.2K | 1.3% | 7 | | Aug 2026 | 9.9K | 0.53% | 12 | 27.1K | 1.4% | 7 | | Sep 2026 | 6.6K | 0.51% | 12 | 18.1K | 1.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Cuyana’s and Tory Burch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cuyana**: Measured on the search term “cuyana tote”. - **Tory Burch**: Measured on the search term “tory burch tote”. - [Cuyana profile](/demand/global-en/brands/cuyana) - [Tory Burch profile](/demand/global-en/brands/tory-burch) - [All tote bag brands worldwide](/demand/global-en/categories/tote-bags): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cuyana or Tory Burch more popular in search? In September 2026, Tory Burch had more branded searches than Cuyana among tote bag brands worldwide. Tory Burch had about 18,100 branded searches, while Cuyana had 6,600. Tory Burch made up 1.4% of all tote bag brand searches we track, and Cuyana accounted for 0.51%. ## Cite this page Brandwave. "Cuyana vs Tory Burch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cuyana-vs-tory-burch This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cuyana-vs-tory-burch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.