--- title: "Cutter vs Repel: Which is searched more?" description: "Is Cutter or Repel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bug spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cutter-insect-repellent-vs-repel" publisher: "Brandwave" --- # Cutter vs Repel: Which is searched more? Is Cutter or Repel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bug spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cutter and Repel - **Competitive set**: Bug spray brands - **Market**: Global - **Month measured**: Sep 2026 - **Cutter Share of Search**: 15.7% - **Repel Share of Search**: 38.3% ## Is Cutter or Repel more popular in search? - In September 2026, Repel had more branded searches than Cutter among bug spray brands worldwide. Repel had about 8,780 branded searches, while Cutter had 3,600. Repel made up 38.3% of all bug spray brand searches we track, and Cutter accounted for 15.7%. - Repel was ahead of Cutter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cutter’s share of searches among bug spray brands worldwide moved from 11% to 15.7%, and its estimated monthly branded searches moved from 1.9K to 3.6K. - Across the 12 months ending September 2026, Repel’s share of searches among bug spray brands worldwide moved from 43.9% to 38.3%, and its estimated monthly branded searches moved from 7.6K to 8.8K. ## Top bug spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cutter and Repel were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Repel was listed before Cutter in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Off! | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Repel | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Cutter | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ben's | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Raid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ortho | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bug spray brands - Asked ChatGPT "Which bug spray brand should I buy?": 1. Off!, 2. Cutter - Asked ChatGPT "What are the best bug spray brands?": 1. Off!, 2. Repel, 3. Cutter, 4. Ben's - Asked ChatGPT "What's the best bug spray brand for insect protection?": 1. Off!, 2. Repel - Searched Google, AI Overview "best bug spray": 1. Cutter, 2. Repel - Searched Google, AI Overview "insect repellent brands": 1. Off!, 2. Repel, 3. Ben's, 4. Cutter Not named in any answer: Raid and Ortho. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bug spray brands worldwide in September 2026? - In September 2026, Ben's overtook Cutter to rank 3rd among bug spray brands worldwide, with 18.3% of the searches. - In September 2026, Repel lost share of searches among bug spray brands worldwide, from 41.3% to 38.3%. - In September 2026, Cutter lost share of searches among bug spray brands worldwide, from 17.3% to 15.7%. ## Month by month | Month | Cutter estimated searches | Cutter Share of Search | Cutter rank | Repel estimated searches | Repel Share of Search | Repel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 11% | 4 | 7.6K | 43.9% | 1 | | Nov 2025 | 880 | 7.2% | 5 | 5.6K | 45.9% | 1 | | Dec 2025 | 480 | 4% | 5 | 5.2K | 42.7% | 1 | | Jan 2026 | 590 | 4.1% | 5 | 7K | 48.7% | 1 | | Feb 2026 | 720 | 6.8% | 5 | 4.2K | 39.2% | 1 | | Mar 2026 | 1.9K | 10.2% | 4 | 5.8K | 31.1% | 1 | | Apr 2026 | 2.4K | 10.1% | 4 | 7.1K | 30% | 2 | | May 2026 | 5.4K | 20.1% | 2 | 9.4K | 35% | 1 | | Jun 2026 | 8.1K | 21.1% | 2 | 16.7K | 43.5% | 1 | | Jul 2026 | 6.6K | 18.3% | 2 | 15.2K | 42.2% | 1 | | Aug 2026 | 5.4K | 17.3% | 3 | 12.9K | 41.3% | 1 | | Sep 2026 | 3.6K | 15.7% | 4 | 8.8K | 38.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Cutter’s and Repel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cutter**: Measured on the search term “cutter bug spray”. - **Repel**: Measured on the search terms “repel bug spray”, “repel insect”, “repel insect repellent” and “repel spray”, summed into one figure. - [Cutter profile](/demand/global-en/brands/cutter-insect-repellent) - [Repel profile](/demand/global-en/brands/repel) - [All bug spray brands worldwide](/demand/global-en/categories/bug-spray-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cutter or Repel more popular in search? In September 2026, Repel had more branded searches than Cutter among bug spray brands worldwide. Repel had about 8,780 branded searches, while Cutter had 3,600. Repel made up 38.3% of all bug spray brand searches we track, and Cutter accounted for 15.7%. ## Cite this page Brandwave. "Cutter vs Repel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cutter-insect-repellent-vs-repel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cutter-insect-repellent-vs-repel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.