---
title: "Cuticle Buddy vs Essie: Which is searched more?"
description: "Which is more popular in search, Cuticle Buddy or Essie? Compare estimated monthly branded-search demand and Share of Search inside the Cuticle care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cuticle-buddy-vs-essie"
publisher: "Brandwave"
---

# Cuticle Buddy vs Essie: Which is searched more?

Which is more popular in search, Cuticle Buddy or Essie? Compare estimated monthly branded-search demand and Share of Search inside the Cuticle care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cuticle Buddy and Essie
- **Competitive set**: Cuticle care brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Cuticle Buddy Share of Search**: 0.14%
- **Essie Share of Search**: 10.6%

## Which is more popular in search, Cuticle Buddy or Essie?

- In August 2026, Essie had more branded searches than Cuticle Buddy among cuticle care brands worldwide. Essie was estimated to have 74K branded searches compared to Cuticle Buddy’s 1K, and held a 10.6% Share of Search versus Cuticle Buddy’s 0.14%.
- Essie was ahead of Cuticle Buddy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cuticle Buddy’s estimated Share of Search among cuticle care brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among cuticle care brands worldwide moved from 9% to 10.6%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for cuticle care brands worldwide in August 2026?

- In August 2026, Essie lost estimated Share of Search among cuticle care brands worldwide, from 14.9% to 10.6%.
- Estimated monthly branded searches for Cuticle Buddy worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

## Month by month

| Month | Cuticle Buddy estimated searches | Cuticle Buddy Share of Search | Cuticle Buddy rank | Essie estimated searches | Essie Share of Search | Essie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.11% | 6 | 74K | 9% | 4 |
| Nov 2025 | 1K | 0.12% | 6 | 74K | 9% | 4 |
| Dec 2025 | 1K | 0.13% | 6 | 74K | 9.3% | 4 |
| Jan 2026 | 1K | 0.12% | 6 | 74K | 9% | 4 |
| Feb 2026 | 880 | 0.12% | 6 | 60.5K | 8.2% | 4 |
| Mar 2026 | 1K | 0.12% | 6 | 74K | 9% | 4 |
| Apr 2026 | 1.3K | 0.18% | 6 | 60.5K | 8.5% | 4 |
| May 2026 | 1.3K | 0.18% | 6 | 74K | 10.4% | 4 |
| Jun 2026 | 1.3K | 0.19% | 6 | 74K | 10.9% | 4 |
| Jul 2026 | 1.3K | 0.18% | 6 | 110K | 14.9% | 4 |
| Aug 2026 | 1K | 0.14% | 6 | 74K | 10.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cuticle Buddy’s and Essie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cuticle Buddy**: Measured on the search term “cuticle buddy”.
- **Essie**: Measured on the search term “essie”.

- [Cuticle Buddy profile](/demand/global-en/brands/cuticle-buddy)
- [Essie profile](/demand/global-en/brands/essie)
- [All cuticle care brands worldwide](/demand/global-en/categories/cuticle-care-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cuticle Buddy or Essie?

In August 2026, Essie had more branded searches than Cuticle Buddy among cuticle care brands worldwide. Essie was estimated to have 74K branded searches compared to Cuticle Buddy’s 1K, and held a 10.6% Share of Search versus Cuticle Buddy’s 0.14%.

## Cite this page

Brandwave. "Cuticle Buddy vs Essie: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cuticle-buddy-vs-essie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cuticle-buddy-vs-essie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.