---
title: "Customer.io vs Insider: Which is searched more?"
description: "Which is more popular in search, Customer.io or Insider? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/customer-io-vs-insider"
publisher: "Brandwave"
---

# Customer.io vs Insider: Which is searched more?

Which is more popular in search, Customer.io or Insider? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Customer.io and Insider
- **Competitive set**: Customer engagement platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Customer.io Share of Search**: 2.2%
- **Insider Share of Search**: 0.03%

## Which is more popular in search, Customer.io or Insider?

- In August 2026, Customer.io had more branded searches than Insider among customer engagement platforms worldwide. Customer.io was estimated to have 12.9K branded searches compared to Insider’s 170, and held a 2.2% Share of Search versus Insider’s 0.03%.
- Customer.io was ahead of Insider in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among customer engagement platforms worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 13.1K to 12.9K.
- Across the 11 months ending August 2026, Insider’s estimated Share of Search among customer engagement platforms worldwide moved from 0.06% to 0.03%, and its estimated monthly branded searches moved from 390 to 170.

## How did search popularity change for customer engagement platforms worldwide in August 2026?

- Estimated monthly branded searches for Insider worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

## Month by month

| Month | Customer.io estimated searches | Customer.io Share of Search | Customer.io rank | Insider estimated searches | Insider Share of Search | Insider rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 13.1K | 2.1% | 6 | 390 | 0.06% | 9 |
| Nov 2025 | 10.8K | 1.8% | 6 | 390 | 0.06% | 9 |
| Dec 2025 | 10.7K | 2.1% | 6 | 390 | 0.08% | 9 |
| Jan 2026 | 13.1K | 2.2% | 6 | 390 | 0.06% | 9 |
| Feb 2026 | 13.2K | 2.2% | 6 | 320 | 0.05% | 9 |
| Mar 2026 | 13.1K | 2.1% | 6 | 390 | 0.06% | 9 |
| Apr 2026 | 13.1K | 2.2% | 6 | 320 | 0.05% | 9 |
| May 2026 | 13K | 2.1% | 6 | 210 | 0.03% | 9 |
| Jun 2026 | 13.1K | 2.1% | 6 | 260 | 0.04% | 9 |
| Jul 2026 | 13K | 2.2% | 6 | 210 | 0.04% | 9 |
| Aug 2026 | 12.9K | 2.2% | 6 | 170 | 0.03% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Customer.io’s and Insider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Customer.io**: Measured on the search terms “customer io”, “customer io crm”, “customer io email”, “customer io forms”, “customer io pricing”, “customer io push notifications”, “customer io sms”, “customer io whatsapp” and “Customer.io”, summed into one figure.
- **Insider**: Measured on the search term “insider cdp”.

- [Customer.io profile](/demand/global-en/brands/customer-io)
- [Insider profile](/demand/global-en/brands/insider)
- [All customer engagement platforms worldwide](/demand/global-en/categories/customer-engagement-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Customer.io or Insider?

In August 2026, Customer.io had more branded searches than Insider among customer engagement platforms worldwide. Customer.io was estimated to have 12.9K branded searches compared to Insider’s 170, and held a 2.2% Share of Search versus Insider’s 0.03%.

## Cite this page

Brandwave. "Customer.io vs Insider: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/customer-io-vs-insider

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/customer-io-vs-insider. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.