--- title: "Custom X vs Thurso Surf: Which is searched more?" description: "Is Custom X or Thurso Surf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bodyboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/custom-x-bodyboards-vs-thurso-surf" publisher: "Brandwave" --- # Custom X vs Thurso Surf: Which is searched more? Is Custom X or Thurso Surf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bodyboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Custom X and Thurso Surf - **Competitive set**: Bodyboard brands - **Market**: Global - **Month measured**: Sep 2026 - **Custom X Share of Search**: 2.4% - **Thurso Surf Share of Search**: 1.4% ## Is Custom X or Thurso Surf more popular in search? - In September 2026, Custom X had more branded searches than Thurso Surf among bodyboard brands worldwide. Custom X had about 2,190 branded searches, while Thurso Surf had 1,300. Custom X made up 2.4% of all bodyboard brand searches we track, and Thurso Surf accounted for 1.4%. - The lead changed hands once in the 12 months ending September 2026: Custom X took it in November 2025. - Across the 12 months ending September 2026, Custom X’s share of searches among bodyboard brands worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 2.2K. - Across the 12 months ending September 2026, Thurso Surf’s share of searches among bodyboard brands worldwide moved from 2.4% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.3K. ## Top bodyboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Custom X was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thurso Surf was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Custom X was listed before Thurso Surf in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Morey | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Science Bodyboards | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NMD | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hubboards | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Custom X | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pride | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Thurso Surf | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Body Glove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stealth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bodyboard brands - Asked ChatGPT "Which bodyboard brand should I buy?": 1. Science Bodyboards, 2. Morey, 3. NMD, 4. Custom X - Asked ChatGPT "What are the best bodyboard brands?": 1. Science Bodyboards, 2. NMD, 3. Morey, 4. Custom X, 5. Hubboards, 6. Pride, 7. Thurso Surf - Asked ChatGPT "What's the best bodyboard brand for surfing on waves?": 1. Science Bodyboards, 2. Morey, 3. Hubboards - Searched Google, AI Overview "best bodyboard": 1. Morey, 2. Hubboards - Searched Google, AI Overview "bodyboard for beginners": named none of the brands we track Not named in any answer: Body Glove and Stealth. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bodyboard brands worldwide in September 2026? - In September 2026, Custom X fell from 4th to 5th among bodyboard brands worldwide. - Estimated monthly branded searches for Thurso Surf worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. ## Month by month | Month | Custom X estimated searches | Custom X Share of Search | Custom X rank | Thurso Surf estimated searches | Thurso Surf Share of Search | Thurso Surf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 2.2% | 6 | 2.4K | 2.4% | 5 | | Nov 2025 | 2.1K | 2.1% | 6 | 1.3K | 1.3% | 9 | | Dec 2025 | 2.4K | 1.9% | 7 | 880 | 0.69% | 9 | | Jan 2026 | 2.4K | 1.7% | 6 | 880 | 0.62% | 9 | | Feb 2026 | 2.3K | 2.4% | 5 | 720 | 0.74% | 9 | | Mar 2026 | 2.2K | 2.1% | 5 | 1K | 0.96% | 9 | | Apr 2026 | 1.8K | 1.8% | 5 | 1.3K | 1.3% | 8 | | May 2026 | 1.9K | 1.8% | 6 | 1.3K | 1.2% | 8 | | Jun 2026 | 1.9K | 1.8% | 6 | 1.6K | 1.5% | 8 | | Jul 2026 | 2.2K | 2% | 5 | 1.9K | 1.8% | 8 | | Aug 2026 | 2.5K | 2.5% | 4 | 1.9K | 1.9% | 8 | | Sep 2026 | 2.2K | 2.4% | 5 | 1.3K | 1.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Custom X’s and Thurso Surf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Custom X**: Measured on the search terms “custom x bodyboards” and “customx”, summed into one figure. - **Thurso Surf**: Measured on the search term “thurso surf”. - [Custom X profile](/demand/global-en/brands/custom-x-bodyboards) - [Thurso Surf profile](/demand/global-en/brands/thurso-surf) - [All bodyboard brands worldwide](/demand/global-en/categories/bodyboard-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Custom X or Thurso Surf more popular in search? In September 2026, Custom X had more branded searches than Thurso Surf among bodyboard brands worldwide. Custom X had about 2,190 branded searches, while Thurso Surf had 1,300. Custom X made up 2.4% of all bodyboard brand searches we track, and Thurso Surf accounted for 1.4%. ## Cite this page Brandwave. "Custom X vs Thurso Surf: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/custom-x-bodyboards-vs-thurso-surf This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/custom-x-bodyboards-vs-thurso-surf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.