---
title: "Custify vs Planhat: Which is more popular by branded search?"
description: "Which is more popular in search, Custify or Planhat? Compare estimated monthly branded-search demand and Share of Search inside the Customer success platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/custify-vs-planhat"
publisher: "Brandwave"
---

# Custify vs Planhat: Which is more popular by branded search?

Which is more popular in search, Custify or Planhat? Compare estimated monthly branded-search demand and Share of Search inside the Customer success platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Custify and Planhat
- **Competitive set**: Customer success platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Custify Share of Search**: 4%
- **Planhat Share of Search**: 32.3%

## Which is more popular in search, Custify or Planhat?

- In August 2026, Planhat had more branded searches than Custify among customer success platforms worldwide. Planhat was estimated to have 8.1K branded searches compared to Custify’s 1K, and held a 32.3% Share of Search versus Custify’s 4%.
- Planhat was ahead of Custify in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Custify’s estimated Share of Search among customer success platforms worldwide moved from 6.3% to 4%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, Planhat’s estimated Share of Search among customer success platforms worldwide moved from 38.8% to 32.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

## How did search popularity change for customer success platforms worldwide in August 2026?

- In August 2026, Vitally overtook Planhat to take the highest estimated Share of Search among customer success platforms worldwide, at 39.7%.
- In August 2026, Planhat lost estimated Share of Search among customer success platforms worldwide, from 44.8% to 32.3%.
- In August 2026, Custify lost estimated Share of Search among customer success platforms worldwide, from 5.5% to 4%.

## Month by month

| Month | Custify estimated searches | Custify Share of Search | Custify rank | Planhat estimated searches | Planhat Share of Search | Planhat rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 6.3% | 5 | 9.9K | 38.8% | 1 |
| Nov 2025 | 1.6K | 6% | 5 | 9.9K | 37.1% | 1 |
| Dec 2025 | 1.3K | 4.7% | 5 | 8.1K | 29.4% | 2 |
| Jan 2026 | 1.6K | 6.6% | 5 | 9.9K | 40.7% | 1 |
| Feb 2026 | 1K | 3.3% | 5 | 9.9K | 32.5% | 2 |
| Mar 2026 | 1.3K | 4.2% | 5 | 12.2K | 39.3% | 1 |
| Apr 2026 | 1K | 3.3% | 5 | 9.9K | 32.9% | 2 |
| May 2026 | 1K | 3.5% | 5 | 9.9K | 34.1% | 2 |
| Jun 2026 | 1K | 3.7% | 5 | 9.9K | 36.8% | 2 |
| Jul 2026 | 1K | 5.5% | 5 | 8.1K | 44.8% | 1 |
| Aug 2026 | 1K | 4% | 5 | 8.1K | 32.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Custify’s and Planhat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Custify**: Measured on the search terms “custify” and “custify customer success”, summed into one figure.
- **Planhat**: Measured on the search terms “planhat” and “planhat customer success”, summed into one figure.

- [Custify profile](/demand/global-en/brands/custify)
- [Planhat profile](/demand/global-en/brands/planhat)
- [All customer success platforms worldwide](/demand/global-en/categories/customer-success-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Custify or Planhat?

In August 2026, Planhat had more branded searches than Custify among customer success platforms worldwide. Planhat was estimated to have 8.1K branded searches compared to Custify’s 1K, and held a 32.3% Share of Search versus Custify’s 4%.

## Cite this page

Brandwave. "Custify vs Planhat: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/custify-vs-planhat

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/custify-vs-planhat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.