--- title: "Custify vs HubSpot: Which is more popular?" description: "Is Custify or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer success platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/custify-vs-hubspot" publisher: "Brandwave" --- # Custify vs HubSpot: Which is more popular? Is Custify or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer success platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Custify and HubSpot - **Competitive set**: Customer success platforms - **Market**: Global - **Month measured**: Sep 2026 - **Custify Share of Search**: 2.4% - **HubSpot Share of Search**: 4.5% ## Is Custify or HubSpot more popular in search? - In September 2026, HubSpot had more branded searches than Custify among customer success platforms worldwide. HubSpot had about 1,900 branded searches, while Custify had 1,010. HubSpot made up 4.5% of all customer success platform searches we track, and Custify accounted for 2.4%. - HubSpot was ahead of Custify in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Custify’s share of searches among customer success platforms worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 11 months ending September 2026, HubSpot’s share of searches among customer success platforms worldwide moved from 4.4% to 4.5%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## Top customer success platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Custify was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Custify and HubSpot were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gainsight | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ChurnZero | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Vitally | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Planhat | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ClientSuccess | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | HubSpot | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Custify | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Totango | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about customer success platforms - Asked ChatGPT "Which customer success platform should I use?": 1. Gainsight, 2. ChurnZero, 3. Vitally, 4. Planhat, 5. HubSpot - Asked ChatGPT "What are the best customer success platforms?": 1. Gainsight, 2. ChurnZero, 3. Vitally, 4. Planhat, 5. Totango, 6. ClientSuccess, 7. Custify, 8. HubSpot - Asked ChatGPT "What's the best customer success platform for customer retention management?": 1. Gainsight, 2. ChurnZero, 3. Vitally, 4. Planhat, 5. HubSpot, 6. ClientSuccess - Searched Google, AI Overview "customer success management": 1. ClientSuccess - Searched Google, AI Overview "customer success software": 1. Gainsight, 2. ChurnZero, 3. ClientSuccess, 4. Custify, 5. HubSpot, 6. Totango, 7. Vitally, 8. Planhat Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer success platforms worldwide in September 2026? - In September 2026, HubSpot gained share of searches among customer success platforms worldwide, from 4% to 4.5%. - Estimated monthly branded searches for Custify worldwide fell 37.3% over 11 measured months, from 1.6K to 1K in September 2026. ## How has branded search for Custify and HubSpot changed worldwide over the last 12 months? | Month | Custify estimated searches | Custify Share of Search | Custify rank | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 2.4% | 8 | 2.9K | 4.4% | 6 | | Dec 2025 | 1.3K | 2.3% | 8 | 2.9K | 5.1% | 6 | | Jan 2026 | 1.6K | 3.2% | 8 | 3.6K | 7.2% | 5 | | Feb 2026 | 1K | 1.9% | 8 | 2.9K | 5.5% | 6 | | Mar 2026 | 1.3K | 2.5% | 8 | 3.6K | 6.8% | 5 | | Apr 2026 | 1K | 2% | 8 | 2.9K | 5.6% | 6 | | May 2026 | 1K | 2.2% | 8 | 2.4K | 5.2% | 6 | | Jun 2026 | 1K | 1.8% | 8 | 2.9K | 5.3% | 5 | | Jul 2026 | 1K | 2.6% | 8 | 2.9K | 7.6% | 5 | | Aug 2026 | 1K | 2.1% | 8 | 1.9K | 4% | 6 | | Sep 2026 | 1K | 2.4% | 8 | 1.9K | 4.5% | 6 | | Oct 2026 | — | — | — | — | — | — | ## How are Custify’s and HubSpot’s branded searches counted? Brandwave collects information about searches that people make online using Custify’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Custify**: Measured on the search terms “custify” and “custify customer success”, summed into one figure. - **HubSpot**: Measured on the search term “hubspot service hub”. - [Custify profile](/demand/global-en/brands/custify) - [HubSpot profile](/demand/global-en/brands/hubspot) - [All customer success platforms worldwide](/demand/global-en/categories/customer-success-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Custify or HubSpot more popular in search? In September 2026, HubSpot had more branded searches than Custify among customer success platforms worldwide. HubSpot had about 1,900 branded searches, while Custify had 1,010. HubSpot made up 4.5% of all customer success platform searches we track, and Custify accounted for 2.4%. ## Cite this page Brandwave. "Custify vs HubSpot: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/custify-vs-hubspot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/custify-vs-hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.