--- title: "Cushman & Wakefield vs Newmark: Which is searched more?" description: "Is Cushman & Wakefield or Newmark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cushman-wakefield-vs-newmark" publisher: "Brandwave" --- # Cushman & Wakefield vs Newmark: Which is searched more? Is Cushman & Wakefield or Newmark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cushman & Wakefield and Newmark - **Competitive set**: Commercial real estate agencies - **Market**: Global - **Month measured**: Sep 2026 - **Cushman & Wakefield Share of Search**: 1.3% - **Newmark Share of Search**: 0.21% ## Is Cushman & Wakefield or Newmark more popular in search? - In September 2026, Cushman & Wakefield had more branded searches than Newmark among commercial real estate agencies worldwide. Cushman & Wakefield had about 12,100 branded searches, while Newmark had 1,900. Cushman & Wakefield made up 1.3% of all commercial real estate agency searches we track, and Newmark accounted for 0.21%. - Cushman & Wakefield was ahead of Newmark in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cushman & Wakefield’s share of searches among commercial real estate agencies worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Newmark’s share of searches among commercial real estate agencies worldwide moved from 0.28% to 0.21%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## Top commercial real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Cushman & Wakefield and Newmark were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Cushman & Wakefield was listed before Newmark in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CBRE | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | JLL | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Cushman & Wakefield | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Colliers | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Newmark | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Savills | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Knight Frank | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about commercial real estate agencies - Asked ChatGPT "Which commercial real estate agency should I hire?": named none of the brands we track - Asked ChatGPT "What are the best commercial real estate agencies?": 1. CBRE, 2. Cushman & Wakefield, 3. JLL, 4. Colliers, 5. Newmark - Asked ChatGPT "What's the best commercial real estate agency for an office lease?": named none of the brands we track - Searched Google, AI Overview "best commercial real estate agency": 1. CBRE, 2. JLL, 3. Cushman & Wakefield, 4. Colliers, 5. Newmark Not named in any answer: Savills and Knight Frank. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for commercial real estate agencies worldwide in September 2026? - Estimated monthly branded searches for Newmark worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. - Estimated monthly branded searches for Cushman & Wakefield worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Cushman & Wakefield estimated searches | Cushman & Wakefield Share of Search | Cushman & Wakefield rank | Newmark estimated searches | Newmark Share of Search | Newmark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 1.5% | 6 | 2.9K | 0.28% | 7 | | Nov 2025 | 12.1K | 1.4% | 6 | 1.9K | 0.22% | 7 | | Dec 2025 | 9.9K | 1.3% | 6 | 1.9K | 0.26% | 7 | | Jan 2026 | 12.1K | 1.3% | 6 | 2.4K | 0.27% | 7 | | Feb 2026 | 12.1K | 1.4% | 6 | 2.4K | 0.28% | 7 | | Mar 2026 | 14.8K | 1.6% | 6 | 2.4K | 0.26% | 7 | | Apr 2026 | 12.1K | 1.3% | 6 | 2.4K | 0.27% | 7 | | May 2026 | 12.1K | 1.3% | 6 | 2.4K | 0.27% | 7 | | Jun 2026 | 12.1K | 1.3% | 6 | 2.4K | 0.27% | 7 | | Jul 2026 | 12.1K | 1.6% | 6 | 1.9K | 0.24% | 7 | | Aug 2026 | 12.1K | 1.5% | 6 | 2.4K | 0.3% | 7 | | Sep 2026 | 12.1K | 1.3% | 6 | 1.9K | 0.21% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Cushman & Wakefield’s and Newmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cushman & Wakefield**: Measured on the search term “cushman wakefield”. - **Newmark**: Measured on the search term “newmark real estate”. - [Cushman & Wakefield profile](/demand/global-en/brands/cushman-wakefield) - [Newmark profile](/demand/global-en/brands/newmark) - [All commercial real estate agencies worldwide](/demand/global-en/categories/commercial-real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cushman & Wakefield or Newmark more popular in search? In September 2026, Cushman & Wakefield had more branded searches than Newmark among commercial real estate agencies worldwide. Cushman & Wakefield had about 12,100 branded searches, while Newmark had 1,900. Cushman & Wakefield made up 1.3% of all commercial real estate agency searches we track, and Newmark accounted for 0.21%. ## Cite this page Brandwave. "Cushman & Wakefield vs Newmark: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cushman-wakefield-vs-newmark This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cushman-wakefield-vs-newmark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.