--- title: "Curt vs SportRack: Which is searched more?" description: "Is Curt or SportRack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo carrier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/curt-vs-sportrack" publisher: "Brandwave" --- # Curt vs SportRack: Which is searched more? Is Curt or SportRack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cargo carrier brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Curt and SportRack - **Competitive set**: Cargo carrier brands - **Market**: Global - **Month measured**: Sep 2026 - **Curt Share of Search**: 0.67% - **SportRack Share of Search**: 1.5% ## Is Curt or SportRack more popular in search? - In September 2026, SportRack had more branded searches than Curt among cargo carrier brands worldwide. SportRack had about 4,540 branded searches, while Curt had 2,060. SportRack made up 1.5% of all cargo carrier brand searches we track, and Curt accounted for 0.67%. - SportRack was ahead of Curt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Curt’s share of searches among cargo carrier brands worldwide moved from 0.74% to 0.67%, and its estimated monthly branded searches moved from 2.3K to 2.1K. - Across the 12 months ending September 2026, SportRack’s share of searches among cargo carrier brands worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 4.5K. ## Top cargo carrier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, SportRack was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Curt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. SportRack was listed before Curt in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Yakima | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | SportRack | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Curt | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about cargo carrier brands - Asked ChatGPT "Which cargo carrier brand should I buy?": 1. Thule, 2. Yakima, 3. SportRack - Asked ChatGPT "What are the best cargo carrier brands?": 1. Thule, 2. Yakima, 3. SportRack, 4. Curt - Asked ChatGPT "What's the best cargo carrier brand for extra vehicle storage?": 1. Thule, 2. Yakima, 3. Curt, 4. SportRack - Searched Google, AI Overview "hitch cargo carrier": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cargo carrier brands worldwide in September 2026? Neither Curt nor SportRack moved beyond provider rounding among cargo carrier brands in Sep 2026. ## Month by month | Month | Curt estimated searches | Curt Share of Search | Curt rank | SportRack estimated searches | SportRack Share of Search | SportRack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 0.74% | 3 | 4.5K | 1.5% | 2 | | Nov 2025 | 1.8K | 0.47% | 3 | 3.7K | 0.99% | 2 | | Dec 2025 | 1.7K | 0.47% | 3 | 3.7K | 0.99% | 2 | | Jan 2026 | 2.5K | 0.54% | 3 | 4.5K | 0.98% | 2 | | Feb 2026 | 2K | 0.65% | 3 | 3.7K | 1.2% | 2 | | Mar 2026 | 2.8K | 0.74% | 3 | 5.5K | 1.5% | 2 | | Apr 2026 | 4.1K | 1.1% | 3 | 5.5K | 1.5% | 2 | | May 2026 | 4.8K | 1% | 3 | 5.6K | 1.2% | 2 | | Jun 2026 | 2.8K | 0.73% | 3 | 12.3K | 3.2% | 2 | | Jul 2026 | 2.9K | 0.62% | 3 | 12.3K | 2.6% | 2 | | Aug 2026 | 2.4K | 0.64% | 3 | 4.6K | 1.2% | 2 | | Sep 2026 | 2.1K | 0.67% | 3 | 4.5K | 1.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Curt’s and SportRack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Curt**: Measured on the search terms “curt cargo carrier”, “curt roof basket”, “curt tow” and “curt tow bar”, summed into one figure. - **SportRack**: Measured on the search terms “sportrack” and “sportrack roof box”, summed into one figure. - [Curt profile](/demand/global-en/brands/curt) - [SportRack profile](/demand/global-en/brands/sportrack) - [All cargo carrier brands worldwide](/demand/global-en/categories/cargo-carrier-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Curt or SportRack more popular in search? In September 2026, SportRack had more branded searches than Curt among cargo carrier brands worldwide. SportRack had about 4,540 branded searches, while Curt had 2,060. SportRack made up 1.5% of all cargo carrier brand searches we track, and Curt accounted for 0.67%. ## Cite this page Brandwave. "Curt vs SportRack: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/curt-vs-sportrack This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/curt-vs-sportrack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.