--- title: "Curlsmith vs Not Your Mother's: Which is more popular?" description: "Is Curlsmith or Not Your Mother's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curly hair product brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/curlsmith-vs-not-your-mother-s" publisher: "Brandwave" --- # Curlsmith vs Not Your Mother's: Which is more popular? Is Curlsmith or Not Your Mother's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curly hair product brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Curlsmith and Not Your Mother's - **Competitive set**: Curly hair product brands - **Market**: Global - **Month measured**: Oct 2026 - **Curlsmith Share of Search**: 13.7% - **Not Your Mother's Share of Search**: 9.2% ## Is Curlsmith or Not Your Mother's more popular in search? - In October 2026, Curlsmith had more branded searches than Not Your Mother's among curly hair product brands worldwide. Curlsmith had about 49,500 branded searches, while Not Your Mother's had 33,100. Curlsmith made up 13.7% of all curly hair product brand searches we track, and Not Your Mother's accounted for 9.2%. - Curlsmith was ahead of Not Your Mother's in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Curlsmith’s share of searches among curly hair product brands worldwide moved from 16.4% to 13.7%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending October 2026, Not Your Mother's’ share of searches among curly hair product brands worldwide moved from 6% to 9.2%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top curly hair product brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Curlsmith was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Not Your Mother's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Curlsmith was listed before Not Your Mother's in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ouidad | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Not Your Mother's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Curlsmith | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mielle | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Briogeo | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Cantu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bounce Curl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PATTERN Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DevaCurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kinky-Curly | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Uncle Funky's Daughter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jessicurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about curly hair product brands - Asked ChatGPT "Which curly hair products should I use?": 1. Not Your Mother's, 2. Ouidad - Asked ChatGPT "What are the best curly hair product brands?": 1. Curlsmith, 2. Ouidad, 3. Not Your Mother's, 4. Mielle, 5. Briogeo - Asked ChatGPT "What's the best curl cream for frizzy hair?": 1. Ouidad, 2. Curlsmith - Searched Google, AI Overview "best curly hair products": 1. Briogeo, 2. Curlsmith, 3. Kinky-Curly, 4. Mielle Not named in any answer: Cantu, Bounce Curl, PATTERN Beauty, DevaCurl, Uncle Funky's Daughter and Jessicurl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for curly hair product brands worldwide in October 2026? - In October 2026, Not Your Mother's gained share of searches among curly hair product brands worldwide, from 7.7% to 9.2%. - Estimated monthly branded searches for Curlsmith worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026. ## How has branded search for Curlsmith and Not Your Mother's changed worldwide over the last 12 months? | Month | Curlsmith estimated searches | Curlsmith Share of Search | Curlsmith rank | Not Your Mother's estimated searches | Not Your Mother's Share of Search | Not Your Mother's rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 74K | 16.4% | 3 | 27.1K | 6% | 7 | | Dec 2025 | 74K | 17.5% | 3 | 27.1K | 6.4% | 7 | | Jan 2026 | 60.5K | 15.8% | 3 | 27.1K | 7.1% | 6 | | Feb 2026 | 60.5K | 16.2% | 3 | 22.2K | 6% | 7 | | Mar 2026 | 60.5K | 14.5% | 3 | 27.1K | 6.5% | 7 | | Apr 2026 | 60.5K | 15.8% | 3 | 27.1K | 7.1% | 6 | | May 2026 | 60.5K | 15.5% | 2 | 27.1K | 6.9% | 6 | | Jun 2026 | 60.5K | 16.5% | 2 | 27.1K | 7.4% | 6 | | Jul 2026 | 60.5K | 15.7% | 2 | 27.1K | 7% | 7 | | Aug 2026 | 60.5K | 15.8% | 2 | 33.1K | 8.6% | 5 | | Sep 2026 | 49.5K | 14% | 3 | 27.1K | 7.7% | 5 | | Oct 2026 | 49.5K | 13.7% | 3 | 33.1K | 9.2% | 5 | ## How are Curlsmith’s and Not Your Mother's’ branded searches counted? Brandwave collects information about searches that people make online using Curlsmith’s and Not Your Mother's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Curlsmith**: Measured on the search term “curlsmith”. - **Not Your Mother's**: Measured on the search term “not your mothers curl”. - [Curlsmith profile](/demand/global-en/brands/curlsmith) - [Not Your Mother's profile](/demand/global-en/brands/not-your-mother-s) - [All curly hair product brands worldwide](/demand/global-en/categories/curly-hair-product-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Curlsmith or Not Your Mother's more popular in search? In October 2026, Curlsmith had more branded searches than Not Your Mother's among curly hair product brands worldwide. Curlsmith had about 49,500 branded searches, while Not Your Mother's had 33,100. Curlsmith made up 13.7% of all curly hair product brand searches we track, and Not Your Mother's accounted for 9.2%. ## Cite this page Brandwave. "Curlsmith vs Not Your Mother's: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/curlsmith-vs-not-your-mother-s This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/curlsmith-vs-not-your-mother-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.