--- title: "Cupshe vs Speedo: Which is searched more?" description: "Is Cupshe or Speedo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cupshe-vs-speedo" publisher: "Brandwave" --- # Cupshe vs Speedo: Which is searched more? Is Cupshe or Speedo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cupshe and Speedo - **Competitive set**: Swimwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Cupshe Share of Search**: 19.8% - **Speedo Share of Search**: 42.2% ## Is Cupshe or Speedo more popular in search? - In September 2026, Speedo had more branded searches than Cupshe among swimwear brands worldwide. Speedo had about 429,000 branded searches, while Cupshe had 201,000. Speedo made up 42.2% of all swimwear brand searches we track, and Cupshe accounted for 19.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Cupshe took it in January 2026, Speedo took it in August 2026. - Across the 12 months ending September 2026, Cupshe’s share of searches among swimwear brands worldwide moved from 18.2% to 19.8%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Speedo’s share of searches among swimwear brands worldwide moved from 46.2% to 42.2%, and its estimated monthly branded searches moved from 511K to 429K. ## Top swimwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cupshe was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Speedo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cupshe was listed before Speedo in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Summersalt | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Monday Swimwear | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cupshe | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Seafolly | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Left On Friday | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Eres | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Speedo | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Arena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zoggs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sunseeker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swimwear brands - Asked ChatGPT "Which swimwear brand should I buy?": 1. Summersalt, 2. Monday Swimwear, 3. Cupshe, 4. Left On Friday - Asked ChatGPT "What are the best swimwear brands?": 1. Monday Swimwear, 2. Seafolly, 3. Eres, 4. Summersalt, 5. Left On Friday, 6. Speedo - Asked ChatGPT "What's the best swimwear brand for the beach?": 1. Summersalt, 2. Monday Swimwear, 3. Seafolly, 4. Cupshe, 5. Eres - Searched Google, AI Overview "swimwear brands": 1. Summersalt, 2. Cupshe, 3. Left On Friday, 4. Speedo - Searched Google, AI Overview "swimwear for women": 1. Cupshe Not named in any answer: Arena, Zoggs and Sunseeker. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for swimwear brands worldwide in September 2026? - In September 2026, Speedo gained share of searches among swimwear brands worldwide, from 36.4% to 42.2%. - In September 2026, Cupshe lost share of searches among swimwear brands worldwide, from 25.5% to 19.8%. ## Month by month | Month | Cupshe estimated searches | Cupshe Share of Search | Cupshe rank | Speedo estimated searches | Speedo Share of Search | Speedo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 18.2% | 2 | 511K | 46.2% | 1 | | Nov 2025 | 246K | 20.1% | 2 | 511K | 41.8% | 1 | | Dec 2025 | 246K | 20.9% | 2 | 511K | 43.4% | 1 | | Jan 2026 | 550K | 33.6% | 1 | 524K | 32% | 2 | | Feb 2026 | 550K | 35% | 1 | 524K | 33.4% | 2 | | Mar 2026 | 673K | 38.5% | 1 | 524K | 29.9% | 2 | | Apr 2026 | 673K | 39.2% | 1 | 524K | 30.5% | 2 | | May 2026 | 1M | 44.3% | 1 | 624K | 27.7% | 2 | | Jun 2026 | 1M | 43.1% | 1 | 641K | 27.6% | 2 | | Jul 2026 | 823K | 38.3% | 1 | 641K | 29.8% | 2 | | Aug 2026 | 368K | 25.5% | 2 | 524K | 36.4% | 1 | | Sep 2026 | 201K | 19.8% | 2 | 429K | 42.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Cupshe’s and Speedo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cupshe**: Measured on the search term “cupshe”. - **Speedo**: Measured on the search terms “speedo” and “speedo swimwear”, summed into one figure. - [Cupshe profile](/demand/global-en/brands/cupshe) - [Speedo profile](/demand/global-en/brands/speedo) - [All swimwear brands worldwide](/demand/global-en/categories/swimwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cupshe or Speedo more popular in search? In September 2026, Speedo had more branded searches than Cupshe among swimwear brands worldwide. Speedo had about 429,000 branded searches, while Cupshe had 201,000. Speedo made up 42.2% of all swimwear brand searches we track, and Cupshe accounted for 19.8%. ## Cite this page Brandwave. "Cupshe vs Speedo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cupshe-vs-speedo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cupshe-vs-speedo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.