---
title: "Culturelle vs Yakult: Which is more popular by branded search?"
description: "Which is more popular in search, Culturelle or Yakult? Compare estimated monthly branded-search demand and Share of Search inside the Probiotics set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/culturelle-vs-yakult"
publisher: "Brandwave"
---

# Culturelle vs Yakult: Which is more popular by branded search?

Which is more popular in search, Culturelle or Yakult? Compare estimated monthly branded-search demand and Share of Search inside the Probiotics set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Culturelle and Yakult
- **Competitive set**: Probiotics
- **Market**: Global
- **Month measured**: Aug 2026
- **Culturelle Share of Search**: 5.6%
- **Yakult Share of Search**: 75.9%

## Which is more popular in search, Culturelle or Yakult?

- In August 2026, Yakult had more branded searches than Culturelle among probiotics worldwide. Yakult was estimated to have 550K branded searches compared to Culturelle’s 40.5K, and held a 75.9% Share of Search versus Culturelle’s 5.6%.
- Yakult was ahead of Culturelle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Culturelle’s estimated Share of Search among probiotics worldwide held steady at 5.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Yakult’s estimated Share of Search among probiotics worldwide moved from 76.2% to 75.9%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for probiotics worldwide in August 2026?

- In August 2026, Yakult gained estimated Share of Search among probiotics worldwide, from 75% to 75.9%.
- In August 2026, Culturelle lost estimated Share of Search among probiotics worldwide, from 6.7% to 5.6%.

## Month by month

| Month | Culturelle estimated searches | Culturelle Share of Search | Culturelle rank | Yakult estimated searches | Yakult Share of Search | Yakult rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 5.6% | 3 | 673K | 76.2% | 1 |
| Nov 2025 | 49.5K | 6.6% | 3 | 550K | 72.9% | 1 |
| Dec 2025 | 49.5K | 7.7% | 3 | 450K | 69.7% | 1 |
| Jan 2026 | 74K | 9.2% | 3 | 550K | 68.1% | 1 |
| Feb 2026 | 60.5K | 7.8% | 3 | 550K | 71% | 1 |
| Mar 2026 | 74K | 8% | 3 | 673K | 72.7% | 1 |
| Apr 2026 | 60.5K | 6.8% | 3 | 673K | 76.1% | 1 |
| May 2026 | 60.5K | 6.9% | 3 | 673K | 76.5% | 1 |
| Jun 2026 | 49.5K | 6.7% | 3 | 550K | 75% | 1 |
| Jul 2026 | 49.5K | 6.7% | 3 | 550K | 75% | 1 |
| Aug 2026 | 40.5K | 5.6% | 3 | 550K | 75.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Culturelle’s and Yakult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Culturelle**: Measured on the search term “culturelle probiotic”.
- **Yakult**: Measured on the search term “yakult”.

- [Culturelle profile](/demand/global-en/brands/culturelle)
- [Yakult profile](/demand/global-en/brands/yakult)
- [All probiotics worldwide](/demand/global-en/categories/probiotics): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Culturelle or Yakult?

In August 2026, Yakult had more branded searches than Culturelle among probiotics worldwide. Yakult was estimated to have 550K branded searches compared to Culturelle’s 40.5K, and held a 75.9% Share of Search versus Culturelle’s 5.6%.

## Cite this page

Brandwave. "Culturelle vs Yakult: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/culturelle-vs-yakult

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/culturelle-vs-yakult. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.