--- title: "Culture Trip vs Rick Steves: Which is searched more?" description: "Is Culture Trip or Rick Steves more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel guide platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/culture-trip-vs-rick-steves" publisher: "Brandwave" --- # Culture Trip vs Rick Steves: Which is searched more? Is Culture Trip or Rick Steves more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel guide platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Culture Trip and Rick Steves - **Competitive set**: Travel guide platforms - **Market**: Global - **Month measured**: Sep 2026 - **Culture Trip Share of Search**: 0.06% - **Rick Steves Share of Search**: 1.7% ## Is Culture Trip or Rick Steves more popular in search? - In September 2026, Rick Steves had more branded searches than Culture Trip among travel guide platforms worldwide. Rick Steves had about 90,500 branded searches, while Culture Trip had 2,900. Rick Steves made up 1.7% of all travel guide platform searches we track, and Culture Trip accounted for 0.06%. - Rick Steves was ahead of Culture Trip in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Culture Trip’s share of searches among travel guide platforms worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 4.4K to 2.9K. - Across the 12 months ending September 2026, Rick Steves’ share of searches among travel guide platforms worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 110K to 90.5K. ## Top travel guide platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rick Steves was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Culture Trip was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rick Steves was listed before Culture Trip in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lonely Planet | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wanderlog | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rick Steves | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tripadvisor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Atlas Obscura | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Culture Trip | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rome2Rio | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Time Out | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Wikivoyage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about travel guide platforms - Asked ChatGPT "Which travel guide platform should I use?": 1. Wanderlog, 2. Lonely Planet - Asked ChatGPT "What are the best travel guide platforms?": 1. Lonely Planet, 2. Tripadvisor, 3. Wanderlog, 4. Atlas Obscura, 5. Culture Trip, 6. Rick Steves, 7. Time Out, 8. Rome2Rio - Asked ChatGPT "What's the best travel guide platform for trip ideas?": 1. Lonely Planet, 2. Atlas Obscura, 3. Tripadvisor, 4. Rick Steves - Searched Google, AI Overview "travel guide sites": 1. Lonely Planet, 2. Wanderlog, 3. Rome2Rio - Searched Google, AI Overview "best travel guide": 1. Rick Steves, 2. Lonely Planet Not named in any answer: Wikivoyage. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for travel guide platforms worldwide in September 2026? - In September 2026, Lonely Planet overtook Atlas Obscura and Rick Steves to rank 5th among travel guide platforms worldwide, with 2.1% of the searches. - Estimated monthly branded searches for Culture Trip worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Rick Steves worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Culture Trip estimated searches | Culture Trip Share of Search | Culture Trip rank | Rick Steves estimated searches | Rick Steves Share of Search | Rick Steves rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 0.08% | 9 | 110K | 2.1% | 7 | | Nov 2025 | 3.6K | 0.07% | 9 | 110K | 2.1% | 7 | | Dec 2025 | 2.9K | 0.07% | 9 | 110K | 2.5% | 6 | | Jan 2026 | 3.6K | 0.07% | 9 | 110K | 2.1% | 6 | | Feb 2026 | 3.6K | 0.07% | 9 | 90.5K | 1.7% | 7 | | Mar 2026 | 3.6K | 0.06% | 9 | 135K | 2.4% | 6 | | Apr 2026 | 3.6K | 0.07% | 9 | 110K | 2% | 6 | | May 2026 | 3.6K | 0.06% | 9 | 110K | 1.8% | 7 | | Jun 2026 | 2.9K | 0.05% | 9 | 90.5K | 1.5% | 7 | | Jul 2026 | 2.9K | 0.05% | 9 | 110K | 1.8% | 7 | | Aug 2026 | 2.9K | 0.05% | 9 | 110K | 1.8% | 6 | | Sep 2026 | 2.9K | 0.06% | 9 | 90.5K | 1.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Culture Trip’s and Rick Steves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Culture Trip**: Measured on the search term “culture trip”. - **Rick Steves**: Measured on the search term “rick steves”. - [Culture Trip profile](/demand/global-en/brands/culture-trip) - [Rick Steves profile](/demand/global-en/brands/rick-steves) - [All travel guide platforms worldwide](/demand/global-en/categories/travel-guide-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Culture Trip or Rick Steves more popular in search? In September 2026, Rick Steves had more branded searches than Culture Trip among travel guide platforms worldwide. Rick Steves had about 90,500 branded searches, while Culture Trip had 2,900. Rick Steves made up 1.7% of all travel guide platform searches we track, and Culture Trip accounted for 0.06%. ## Cite this page Brandwave. "Culture Trip vs Rick Steves: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/culture-trip-vs-rick-steves This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/culture-trip-vs-rick-steves. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.