--- title: "Culture Amp vs Qualtrics: Which is more popular by branded search?" description: "Which is more popular in search, Culture Amp or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Employee survey platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/culture-amp-vs-qualtrics" publisher: "Brandwave" --- # Culture Amp vs Qualtrics: Which is more popular by branded search? Which is more popular in search, Culture Amp or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Employee survey platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Culture Amp and Qualtrics - **Competitive set**: Employee survey platforms - **Market**: Global - **Month measured**: Aug 2026 - **Culture Amp Share of Search**: 5.9% - **Qualtrics Share of Search**: 35.9% ## Which is more popular in search, Culture Amp or Qualtrics? - In August 2026, Qualtrics had more branded searches than Culture Amp among employee survey platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to Culture Amp’s 40.6K, and held a 35.9% Share of Search versus Culture Amp’s 5.9%. - Qualtrics was ahead of Culture Amp in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee survey platforms worldwide moved from 4.9% to 5.9%, and its estimated monthly branded searches moved from 49.6K to 40.6K. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee survey platforms worldwide moved from 36.6% to 35.9%, and its estimated monthly branded searches moved from 369K to 247K. ## How did search popularity change for employee survey platforms worldwide in August 2026? - Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026. - Estimated monthly branded searches for Culture Amp worldwide fell 18.2% over 11 measured months, from 49.6K to 40.6K in August 2026. ## Month by month | Month | Culture Amp estimated searches | Culture Amp Share of Search | Culture Amp rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.6K | 4.9% | 3 | 369K | 36.6% | 2 | | Nov 2025 | 49.6K | 5% | 3 | 369K | 36.8% | 2 | | Dec 2025 | 40.6K | 5.9% | 3 | 247K | 36.1% | 2 | | Jan 2026 | 60.6K | 7.1% | 3 | 302K | 35.6% | 2 | | Feb 2026 | 60.6K | 7.2% | 3 | 302K | 35.7% | 2 | | Mar 2026 | 40.7K | 4.1% | 3 | 369K | 37.2% | 2 | | Apr 2026 | 33.2K | 3.8% | 3 | 369K | 41.8% | 2 | | May 2026 | 33.2K | 4.1% | 3 | 302K | 37.1% | 2 | | Jun 2026 | 49.7K | 6.4% | 3 | 247K | 31.6% | 2 | | Jul 2026 | 40.6K | 5.9% | 3 | 247K | 35.7% | 2 | | Aug 2026 | 40.6K | 5.9% | 3 | 247K | 35.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Culture Amp’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Culture Amp**: Measured on the search terms “culture amp”, “culture amp app”, “culture amp software”, “cultureamp” and “cultureamp com”, summed into one figure. - **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics customer feedback”, “qualtrics voice of customer” and “qualtrics.com”, summed into one figure. - [Culture Amp profile](/demand/global-en/brands/culture-amp) - [Qualtrics profile](/demand/global-en/brands/qualtrics) - [All employee survey platforms worldwide](/demand/global-en/categories/employee-survey-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Culture Amp or Qualtrics? In August 2026, Qualtrics had more branded searches than Culture Amp among employee survey platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to Culture Amp’s 40.6K, and held a 35.9% Share of Search versus Culture Amp’s 5.9%. ## Cite this page Brandwave. "Culture Amp vs Qualtrics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/culture-amp-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/culture-amp-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.