--- title: "Culture Amp vs PeopleInsight: Which is searched more?" description: "Is Culture Amp or PeopleInsight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/culture-amp-vs-peopleinsight" publisher: "Brandwave" --- # Culture Amp vs PeopleInsight: Which is searched more? Is Culture Amp or PeopleInsight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Culture Amp and PeopleInsight - **Competitive set**: HR analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Culture Amp Share of Search**: 68.1% - **PeopleInsight Share of Search**: 1.2% ## Is Culture Amp or PeopleInsight more popular in search? - In September 2026, Culture Amp had more branded searches than PeopleInsight among HR analytics platforms worldwide. Culture Amp had about 49,500 branded searches, while PeopleInsight had 880. Culture Amp made up 68.1% of all HR analytics platform searches we track, and PeopleInsight accounted for 1.2%. - Culture Amp was ahead of PeopleInsight in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Culture Amp’s share of searches among HR analytics platforms worldwide moved from 62.8% to 68.1%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, PeopleInsight’s share of searches among HR analytics platforms worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 1.3K to 880. ## Top HR analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Culture Amp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PeopleInsight did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Visier | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Workday | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ChartHop | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | One Model | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Culture Amp | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Crunchr | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | PeopleInsight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR analytics platforms - Asked ChatGPT "Which HR analytics platform should I use?": 1. Visier, 2. Workday, 3. ChartHop, 4. One Model - Asked ChatGPT "What are the best HR analytics platforms?": 1. Visier, 2. Workday, 3. One Model, 4. ChartHop, 5. Culture Amp, 6. Crunchr - Asked ChatGPT "What's the best HR analytics platform for people data reporting?": 1. Visier, 2. Workday, 3. ChartHop, 4. Crunchr - Searched Google, AI Overview "hr analytics platform": 1. Visier, 2. Workday, 3. Culture Amp - Searched Google, AI Overview "people analytics software": 1. Visier, 2. Workday, 3. One Model Not named in any answer: PeopleInsight. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for HR analytics platforms worldwide in September 2026? - In September 2026, Culture Amp gained share of searches among HR analytics platforms worldwide, from 63% to 68.1%. - Estimated monthly branded searches for PeopleInsight worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026. ## Month by month | Month | Culture Amp estimated searches | Culture Amp Share of Search | Culture Amp rank | PeopleInsight estimated searches | PeopleInsight Share of Search | PeopleInsight rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 62.8% | 1 | 1.3K | 1.6% | 6 | | Nov 2025 | 49.5K | 62.1% | 1 | 1.3K | 1.6% | 6 | | Dec 2025 | 40.5K | 63.5% | 1 | 1K | 1.6% | 6 | | Jan 2026 | 60.5K | 67.4% | 1 | 1K | 1.1% | 6 | | Feb 2026 | 60.5K | 68.3% | 1 | 1K | 1.1% | 6 | | Mar 2026 | 40.5K | 58.9% | 1 | 1K | 1.5% | 6 | | Apr 2026 | 33.1K | 53.4% | 1 | 1.6K | 2.6% | 6 | | May 2026 | 33.1K | 55.2% | 1 | 1K | 1.7% | 6 | | Jun 2026 | 49.5K | 67% | 1 | 1K | 1.4% | 6 | | Jul 2026 | 40.5K | 63.4% | 1 | 880 | 1.4% | 6 | | Aug 2026 | 40.5K | 63% | 1 | 720 | 1.1% | 6 | | Sep 2026 | 49.5K | 68.1% | 1 | 880 | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Culture Amp’s and PeopleInsight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Culture Amp**: Measured on the search term “culture amp”. - **PeopleInsight**: Measured on the search term “peopleinsight”. - [Culture Amp profile](/demand/global-en/brands/culture-amp) - [PeopleInsight profile](/demand/global-en/brands/peopleinsight) - [All HR analytics platforms worldwide](/demand/global-en/categories/hr-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Culture Amp or PeopleInsight more popular in search? In September 2026, Culture Amp had more branded searches than PeopleInsight among HR analytics platforms worldwide. Culture Amp had about 49,500 branded searches, while PeopleInsight had 880. Culture Amp made up 68.1% of all HR analytics platform searches we track, and PeopleInsight accounted for 1.2%. ## Cite this page Brandwave. "Culture Amp vs PeopleInsight: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/culture-amp-vs-peopleinsight This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/culture-amp-vs-peopleinsight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.