---
title: "Cult Beauty vs Sephora: Which is searched more?"
description: "Which is more popular in search, Cult Beauty or Sephora? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cult-beauty-vs-sephora"
publisher: "Brandwave"
---

# Cult Beauty vs Sephora: Which is searched more?

Which is more popular in search, Cult Beauty or Sephora? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cult Beauty and Sephora
- **Competitive set**: Beauty retailers
- **Market**: Global
- **Month measured**: Aug 2026
- **Cult Beauty Share of Search**: 1.6%
- **Sephora Share of Search**: 58.7%

## Which is more popular in search, Cult Beauty or Sephora?

- In August 2026, Sephora had more branded searches than Cult Beauty among beauty retailers worldwide. Sephora was estimated to have 16.6M branded searches compared to Cult Beauty’s 450K, and held a 58.7% Share of Search versus Cult Beauty’s 1.6%.
- Sephora was ahead of Cult Beauty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cult Beauty’s estimated Share of Search among beauty retailers worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers worldwide moved from 52.5% to 58.7%, and its estimated monthly branded searches held steady at 16.6M.

## How did search popularity change for beauty retailers worldwide in August 2026?

- In August 2026, Sephora gained estimated Share of Search among beauty retailers worldwide, from 54% to 58.7%.
- Estimated monthly branded searches for Cult Beauty worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

## Month by month

| Month | Cult Beauty estimated searches | Cult Beauty Share of Search | Cult Beauty rank | Sephora estimated searches | Sephora Share of Search | Sephora rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 1.7% | 5 | 16.6M | 52.5% | 1 |
| Nov 2025 | 1M | 2.1% | 5 | 30.4M | 64.6% | 1 |
| Dec 2025 | 673K | 1.6% | 5 | 24.9M | 58.8% | 1 |
| Jan 2026 | 550K | 1.9% | 5 | 16.6M | 58.5% | 1 |
| Feb 2026 | 450K | 1.8% | 5 | 13.6M | 55% | 1 |
| Mar 2026 | 450K | 1.6% | 5 | 16.6M | 58.3% | 1 |
| Apr 2026 | 550K | 1.9% | 5 | 16.6M | 58.5% | 1 |
| May 2026 | 450K | 1.8% | 5 | 13.6M | 53.8% | 1 |
| Jun 2026 | 368K | 1.5% | 5 | 13.6M | 54% | 1 |
| Jul 2026 | 368K | 1.5% | 5 | 13.6M | 54% | 1 |
| Aug 2026 | 450K | 1.6% | 5 | 16.6M | 58.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cult Beauty’s and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cult Beauty**: Measured on the search term “cult beauty”.
- **Sephora**: Measured on the search term “sephora”.

- [Cult Beauty profile](/demand/global-en/brands/cult-beauty)
- [Sephora profile](/demand/global-en/brands/sephora)
- [All beauty retailers worldwide](/demand/global-en/categories/beauty-retailers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cult Beauty or Sephora?

In August 2026, Sephora had more branded searches than Cult Beauty among beauty retailers worldwide. Sephora was estimated to have 16.6M branded searches compared to Cult Beauty’s 450K, and held a 58.7% Share of Search versus Cult Beauty’s 1.6%.

## Cite this page

Brandwave. "Cult Beauty vs Sephora: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cult-beauty-vs-sephora

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cult-beauty-vs-sephora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.