---
title: "Culligan vs SoftPro: Which is searched more?"
description: "Is Culligan or SoftPro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Iron filter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/culligan-vs-softpro-water"
publisher: "Brandwave"
---

# Culligan vs SoftPro: Which is searched more?

Is Culligan or SoftPro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Iron filter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Culligan and SoftPro
- **Competitive set**: Iron filter brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Culligan Share of Search**: 76.4%
- **SoftPro Share of Search**: 0.05%

## Is Culligan or SoftPro more popular in search?

- In September 2026, Culligan had more branded searches than SoftPro among iron filter brands worldwide. Culligan had about 246,000 branded searches, while SoftPro had 170. Culligan made up 76.4% of all iron filter brand searches we track, and SoftPro accounted for 0.05%.
- Culligan was ahead of SoftPro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Culligan’s share of searches among iron filter brands worldwide moved from 68.6% to 76.4%, and its estimated monthly branded searches moved from 165K to 246K.
- Across the 12 months ending September 2026, SoftPro’s share of searches among iron filter brands worldwide moved from 0.11% to 0.05%, and its estimated monthly branded searches moved from 260 to 170.

## How did search popularity change for iron filter brands worldwide in September 2026?

- In September 2026, Culligan gained share of searches among iron filter brands worldwide, from 69.6% to 76.4%.
- Estimated monthly branded searches for SoftPro worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

## Month by month

| Month | Culligan estimated searches | Culligan Share of Search | Culligan rank | SoftPro estimated searches | SoftPro Share of Search | SoftPro rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 68.6% | 1 | 260 | 0.11% | 6 |
| Nov 2025 | 165K | 68.6% | 1 | 210 | 0.09% | 6 |
| Dec 2025 | 135K | 67.2% | 1 | 210 | 0.1% | 6 |
| Jan 2026 | 201K | 71.9% | 1 | 390 | 0.14% | 6 |
| Feb 2026 | 165K | 68.8% | 1 | 260 | 0.11% | 6 |
| Mar 2026 | 201K | 68.7% | 1 | 390 | 0.13% | 6 |
| Apr 2026 | 201K | 68.7% | 1 | 260 | 0.09% | 6 |
| May 2026 | 201K | 68.9% | 1 | 260 | 0.09% | 6 |
| Jun 2026 | 201K | 69.9% | 1 | 260 | 0.09% | 6 |
| Jul 2026 | 201K | 69.9% | 1 | 320 | 0.11% | 6 |
| Aug 2026 | 201K | 69.6% | 1 | 170 | 0.06% | 6 |
| Sep 2026 | 246K | 76.4% | 1 | 170 | 0.05% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Culligan’s and SoftPro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Culligan**: Measured on the search term “culligan”.
- **SoftPro**: Measured on the search term “softpro water softener”.

- [Culligan profile](/demand/global-en/brands/culligan)
- [SoftPro profile](/demand/global-en/brands/softpro-water)
- [All iron filter brands worldwide](/demand/global-en/categories/iron-filter-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Culligan or SoftPro more popular in search?

In September 2026, Culligan had more branded searches than SoftPro among iron filter brands worldwide. Culligan had about 246,000 branded searches, while SoftPro had 170. Culligan made up 76.4% of all iron filter brand searches we track, and SoftPro accounted for 0.05%.

## Cite this page

Brandwave. "Culligan vs SoftPro: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/culligan-vs-softpro-water

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/culligan-vs-softpro-water. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.