---
title: "Cube vs KTM: Which is searched more?"
description: "Which is more popular in search, Cube or KTM? Compare estimated monthly branded-search demand and Share of Search inside the Downhill bike brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cube-vs-ktm"
publisher: "Brandwave"
---

# Cube vs KTM: Which is searched more?

Which is more popular in search, Cube or KTM? Compare estimated monthly branded-search demand and Share of Search inside the Downhill bike brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cube and KTM
- **Competitive set**: Downhill bike brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Cube Share of Search**: 9.1%
- **KTM Share of Search**: 68.2%

## Which is more popular in search, Cube or KTM?

- In September 2026, KTM had more branded searches than Cube among downhill bike brands worldwide. KTM was estimated to have 1.5M branded searches compared to Cube’s 201K, and held a 68.2% Share of Search versus Cube’s 9.1%.
- KTM was ahead of Cube in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cube’s estimated Share of Search among downhill bike brands worldwide moved from 5.4% to 9.1%, and its estimated monthly branded searches moved from 135K to 201K.
- Across the 12 months ending September 2026, KTM’s estimated Share of Search among downhill bike brands worldwide moved from 73.4% to 68.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

## How did search popularity change for downhill bike brands worldwide in September 2026?

- In September 2026, KTM gained estimated Share of Search among downhill bike brands worldwide, from 64.4% to 68.2%.
- In September 2026, Cube lost estimated Share of Search among downhill bike brands worldwide, from 10.6% to 9.1%.

## Month by month

| Month | Cube estimated searches | Cube Share of Search | Cube rank | KTM estimated searches | KTM Share of Search | KTM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 5.4% | 4 | 1.8M | 73.4% | 1 |
| Nov 2025 | 110K | 4.6% | 4 | 1.8M | 77.1% | 1 |
| Dec 2025 | 90.5K | 3.9% | 4 | 1.8M | 79.6% | 1 |
| Jan 2026 | 110K | 5.4% | 4 | 1.5M | 74.1% | 1 |
| Feb 2026 | 110K | 5.3% | 4 | 1.5M | 72.4% | 1 |
| Mar 2026 | 165K | 7.2% | 3 | 1.5M | 65.4% | 1 |
| Apr 2026 | 201K | 8.4% | 3 | 1.5M | 62.8% | 1 |
| May 2026 | 201K | 8.3% | 3 | 1.5M | 62.2% | 1 |
| Jun 2026 | 165K | 7.3% | 3 | 1.5M | 66.7% | 1 |
| Jul 2026 | 165K | 8.4% | 3 | 1.2M | 61.9% | 1 |
| Aug 2026 | 246K | 10.6% | 3 | 1.5M | 64.4% | 1 |
| Sep 2026 | 201K | 9.1% | 3 | 1.5M | 68.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Cube’s and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cube**: Measured on the search term “cube bike”.
- **KTM**: Measured on the search term “ktm”.

- [Cube profile](/demand/global-en/brands/cube)
- [KTM profile](/demand/global-en/brands/ktm)
- [All downhill bike brands worldwide](/demand/global-en/categories/downhill-bike-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cube or KTM?

In September 2026, KTM had more branded searches than Cube among downhill bike brands worldwide. KTM was estimated to have 1.5M branded searches compared to Cube’s 201K, and held a 68.2% Share of Search versus Cube’s 9.1%.

## Cite this page

Brandwave. "Cube vs KTM: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cube-vs-ktm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cube-vs-ktm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.