---
title: "Cub Cadet vs Toro: Which is searched more?"
description: "Is Cub Cadet or Toro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Riding lawn mower brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cub-cadet-vs-toro"
publisher: "Brandwave"
---

# Cub Cadet vs Toro: Which is searched more?

Is Cub Cadet or Toro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Riding lawn mower brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cub Cadet and Toro
- **Competitive set**: Riding lawn mower brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Cub Cadet Share of Search**: 2.5%
- **Toro Share of Search**: 3.4%

## Is Cub Cadet or Toro more popular in search?

- In September 2026, Toro had more branded searches than Cub Cadet among riding lawn mower brands worldwide. Toro had about 122,000 branded searches, while Cub Cadet had 90,500. Toro made up 3.4% of all riding lawn mower brand searches we track, and Cub Cadet accounted for 2.5%.
- The lead changed hands 2 times in the 12 months ending September 2026: Cub Cadet took it in December 2025, Toro took it in February 2026.
- Across the 12 months ending September 2026, Cub Cadet’s share of searches among riding lawn mower brands worldwide moved from 2% to 2.5%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Toro’s share of searches among riding lawn mower brands worldwide moved from 2.2% to 3.4%, and its estimated monthly branded searches moved from 83K to 122K.

## Top riding lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cub Cadet appeared in all five answers. Toro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cub Cadet was listed before Toro in four out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cub Cadet | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| John Deere | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Toro | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Husqvarna | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Kubota | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Greenworks | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Honda Power Equipment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about riding lawn mower brands

- Asked ChatGPT "Which riding lawn mower brand should I buy?": 1. John Deere, 2. Cub Cadet, 3. Toro, 4. Husqvarna, 5. Kubota
- Asked ChatGPT "What are the best riding lawn mower brands?": 1. John Deere, 2. Toro, 3. Cub Cadet, 4. Husqvarna
- Asked ChatGPT "What's the best riding lawn mower brand for a large yard?": 1. John Deere, 2. Cub Cadet, 3. Husqvarna
- Searched Google, AI Overview "zero turn mower": 1. Cub Cadet, 2. Kubota, 3. Toro, 4. Greenworks
- Searched Google, AI Overview "best riding lawn mower": 1. Cub Cadet, 2. John Deere, 3. Toro

Not named in any answer: Ryobi and Honda Power Equipment.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for riding lawn mower brands worldwide in September 2026?

- In September 2026, Toro lost share of searches among riding lawn mower brands worldwide, from 4.6% to 3.4%.
- Estimated monthly branded searches for Cub Cadet worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

## Month by month

| Month | Cub Cadet estimated searches | Cub Cadet Share of Search | Cub Cadet rank | Toro estimated searches | Toro Share of Search | Toro rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 2% | 7 | 83K | 2.2% | 6 |
| Nov 2025 | 60.5K | 1.6% | 7 | 60.5K | 1.6% | 8 |
| Dec 2025 | 49.5K | 1.5% | 7 | 43.8K | 1.3% | 8 |
| Jan 2026 | 60.5K | 1.7% | 7 | 56.2K | 1.6% | 8 |
| Feb 2026 | 60.5K | 1.8% | 7 | 63.2K | 1.9% | 6 |
| Mar 2026 | 110K | 2.6% | 7 | 169K | 4.1% | 6 |
| Apr 2026 | 165K | 3.5% | 7 | 253K | 5.3% | 5 |
| May 2026 | 165K | 3.4% | 7 | 253K | 5.3% | 5 |
| Jun 2026 | 135K | 3.1% | 7 | 182K | 4.2% | 5 |
| Jul 2026 | 110K | 2.9% | 7 | 175K | 4.6% | 5 |
| Aug 2026 | 110K | 2.9% | 7 | 175K | 4.6% | 5 |
| Sep 2026 | 90.5K | 2.5% | 7 | 122K | 3.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Cub Cadet’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cub Cadet**: Measured on the search term “cub cadet”.
- **Toro**: Measured on the search terms “toro mower”, “toro push mower”, “toro riding lawn mower” and “toro zero turn mower”, summed into one figure.

- [Cub Cadet profile](/demand/global-en/brands/cub-cadet)
- [Toro profile](/demand/global-en/brands/toro)
- [All riding lawn mower brands worldwide](/demand/global-en/categories/riding-lawn-mower-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Cub Cadet or Toro more popular in search?

In September 2026, Toro had more branded searches than Cub Cadet among riding lawn mower brands worldwide. Toro had about 122,000 branded searches, while Cub Cadet had 90,500. Toro made up 3.4% of all riding lawn mower brand searches we track, and Cub Cadet accounted for 2.5%.

## Cite this page

Brandwave. "Cub Cadet vs Toro: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cub-cadet-vs-toro

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cub-cadet-vs-toro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
