---
title: "CSR vs James Hardie: Which is more popular by branded search?"
description: "Which is more popular in search, CSR or James Hardie? Compare estimated monthly branded-search demand and Share of Search inside the Plasterboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/csr-vs-james-hardie"
publisher: "Brandwave"
---

# CSR vs James Hardie: Which is more popular by branded search?

Which is more popular in search, CSR or James Hardie? Compare estimated monthly branded-search demand and Share of Search inside the Plasterboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CSR and James Hardie
- **Competitive set**: Plasterboard brands
- **Market**: Global
- **Month measured**: Aug 2026
- **CSR Share of Search**: 74.3%
- **James Hardie Share of Search**: 14.9%

## Which is more popular in search, CSR or James Hardie?

- In August 2026, CSR had more branded searches than James Hardie among plasterboard brands worldwide. CSR was estimated to have 246K branded searches compared to James Hardie’s 49.5K, and held a 74.3% Share of Search versus James Hardie’s 14.9%.
- CSR was ahead of James Hardie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CSR’s estimated Share of Search among plasterboard brands worldwide moved from 75.8% to 74.3%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among plasterboard brands worldwide moved from 15.2% to 14.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

## How did search popularity change for plasterboard brands worldwide in August 2026?

- Estimated monthly branded searches for CSR worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
- Estimated monthly branded searches for James Hardie worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Month by month

| Month | CSR estimated searches | CSR Share of Search | CSR rank | James Hardie estimated searches | James Hardie Share of Search | James Hardie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 75.8% | 1 | 60.5K | 15.2% | 2 |
| Nov 2025 | 301K | 77.9% | 1 | 49.5K | 12.8% | 2 |
| Dec 2025 | 301K | 81.5% | 1 | 33.1K | 9% | 3 |
| Jan 2026 | 301K | 79.8% | 1 | 40.5K | 10.7% | 2 |
| Feb 2026 | 246K | 74.3% | 1 | 49.5K | 14.9% | 2 |
| Mar 2026 | 301K | 75.8% | 1 | 60.5K | 15.2% | 2 |
| Apr 2026 | 301K | 77.9% | 1 | 49.5K | 12.8% | 2 |
| May 2026 | 246K | 74.3% | 1 | 49.5K | 14.9% | 2 |
| Jun 2026 | 246K | 71.9% | 1 | 60.5K | 17.7% | 2 |
| Jul 2026 | 246K | 74.3% | 1 | 49.5K | 14.9% | 2 |
| Aug 2026 | 246K | 74.3% | 1 | 49.5K | 14.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CSR’s and James Hardie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CSR**: Measured on the search term “csr”.
- **James Hardie**: Measured on the search term “james hardie”.

- [CSR profile](/demand/global-en/brands/csr)
- [James Hardie profile](/demand/global-en/brands/james-hardie)
- [All plasterboard brands worldwide](/demand/global-en/categories/plasterboard-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CSR or James Hardie?

In August 2026, CSR had more branded searches than James Hardie among plasterboard brands worldwide. CSR was estimated to have 246K branded searches compared to James Hardie’s 49.5K, and held a 74.3% Share of Search versus James Hardie’s 14.9%.

## Cite this page

Brandwave. "CSR vs James Hardie: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/csr-vs-james-hardie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/csr-vs-james-hardie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.