---
title: "CSG vs Pointillist: Which is more popular by branded search?"
description: "Which is more popular in search, CSG or Pointillist? Compare estimated monthly branded-search demand and Share of Search inside the Customer journey analytics set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/csg-vs-pointillist"
publisher: "Brandwave"
---

# CSG vs Pointillist: Which is more popular by branded search?

Which is more popular in search, CSG or Pointillist? Compare estimated monthly branded-search demand and Share of Search inside the Customer journey analytics set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CSG and Pointillist
- **Competitive set**: Customer journey analytics
- **Market**: Global
- **Month measured**: Aug 2026
- **CSG Share of Search**: 60.7%
- **Pointillist Share of Search**: 22.3%

## Which is more popular in search, CSG or Pointillist?

- In August 2026, CSG had more branded searches than Pointillist among customer journey analytics worldwide. CSG was estimated to have 165K branded searches compared to Pointillist’s 60.5K, and held a 60.7% Share of Search versus Pointillist’s 22.3%.
- CSG was ahead of Pointillist in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CSG’s estimated Share of Search among customer journey analytics worldwide moved from 73.1% to 60.7%, and its estimated monthly branded searches moved from 368K to 165K.
- Across the 11 months ending August 2026, Pointillist’s estimated Share of Search among customer journey analytics worldwide moved from 14.7% to 22.3%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for customer journey analytics worldwide in August 2026?

- In August 2026, CSG gained estimated Share of Search among customer journey analytics worldwide, from 59.4% to 60.7%.
- In August 2026, Pointillist gained estimated Share of Search among customer journey analytics worldwide, from 21.8% to 22.3%.

## Month by month

| Month | CSG estimated searches | CSG Share of Search | CSG rank | Pointillist estimated searches | Pointillist Share of Search | Pointillist rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 73.1% | 1 | 74K | 14.7% | 2 |
| Nov 2025 | 246K | 66.4% | 1 | 74K | 20% | 2 |
| Dec 2025 | 201K | 65.7% | 1 | 60.5K | 19.8% | 2 |
| Jan 2026 | 450K | 78.8% | 1 | 74K | 13% | 2 |
| Feb 2026 | 450K | 78.5% | 1 | 74K | 12.9% | 2 |
| Mar 2026 | 201K | 61.3% | 1 | 74K | 22.6% | 2 |
| Apr 2026 | 201K | 58.4% | 1 | 90.5K | 26.3% | 2 |
| May 2026 | 165K | 57.9% | 1 | 74K | 25.9% | 2 |
| Jun 2026 | 165K | 60.5% | 1 | 60.5K | 22.2% | 2 |
| Jul 2026 | 135K | 59.4% | 1 | 49.5K | 21.8% | 2 |
| Aug 2026 | 165K | 60.7% | 1 | 60.5K | 22.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CSG’s and Pointillist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CSG**: Measured on the search term “csg”.
- **Pointillist**: Measured on the search term “pointillist”.

- [CSG profile](/demand/global-en/brands/csg)
- [Pointillist profile](/demand/global-en/brands/pointillist)
- [All customer journey analytics worldwide](/demand/global-en/categories/customer-journey-analytics): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CSG or Pointillist?

In August 2026, CSG had more branded searches than Pointillist among customer journey analytics worldwide. CSG was estimated to have 165K branded searches compared to Pointillist’s 60.5K, and held a 60.7% Share of Search versus Pointillist’s 22.3%.

## Cite this page

Brandwave. "CSG vs Pointillist: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/csg-vs-pointillist

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/csg-vs-pointillist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.