---
title: "Crunchr vs PeopleInsight: Which is more popular by branded search?"
description: "Which is more popular in search, Crunchr or PeopleInsight? Compare estimated monthly branded-search demand and Share of Search inside the HR analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/crunchr-vs-peopleinsight"
publisher: "Brandwave"
---

# Crunchr vs PeopleInsight: Which is more popular by branded search?

Which is more popular in search, Crunchr or PeopleInsight? Compare estimated monthly branded-search demand and Share of Search inside the HR analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crunchr and PeopleInsight
- **Competitive set**: HR analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Crunchr Share of Search**: 5.5%
- **PeopleInsight Share of Search**: 3%

## Which is more popular in search, Crunchr or PeopleInsight?

- In August 2026, Crunchr had more branded searches than PeopleInsight among HR analytics platforms worldwide. Crunchr was estimated to have 1.3K branded searches compared to PeopleInsight’s 720, and held a 5.5% Share of Search versus PeopleInsight’s 3%.
- Crunchr was ahead of PeopleInsight in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crunchr’s estimated Share of Search among HR analytics platforms worldwide held steady at 5.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, PeopleInsight’s estimated Share of Search among HR analytics platforms worldwide moved from 4.5% to 3%, and its estimated monthly branded searches moved from 1.3K to 720.

## How did search popularity change for HR analytics platforms worldwide in August 2026?

- In August 2026, PeopleInsight lost estimated Share of Search among HR analytics platforms worldwide, from 3.8% to 3%.
- Estimated monthly branded searches for Crunchr worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Month by month

| Month | Crunchr estimated searches | Crunchr Share of Search | Crunchr rank | PeopleInsight estimated searches | PeopleInsight Share of Search | PeopleInsight rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 5.5% | 4 | 1.3K | 4.5% | 5 |
| Nov 2025 | 1.6K | 5.3% | 4 | 1.3K | 4.3% | 5 |
| Dec 2025 | 1.3K | 5.6% | 4 | 1K | 4.3% | 5 |
| Jan 2026 | 1.6K | 5.5% | 4 | 1K | 3.4% | 5 |
| Feb 2026 | 1.9K | 6.8% | 4 | 1K | 3.6% | 5 |
| Mar 2026 | 1.6K | 5.7% | 4 | 1K | 3.6% | 5 |
| Apr 2026 | 1.6K | 5.6% | 4 | 1.6K | 5.6% | 5 |
| May 2026 | 1.6K | 6% | 4 | 1K | 3.7% | 5 |
| Jun 2026 | 1.6K | 6.6% | 4 | 1K | 4.1% | 5 |
| Jul 2026 | 1.3K | 5.7% | 4 | 880 | 3.8% | 5 |
| Aug 2026 | 1.3K | 5.5% | 4 | 720 | 3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Crunchr’s and PeopleInsight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crunchr**: Measured on the search term “crunchr”.
- **PeopleInsight**: Measured on the search term “peopleinsight”.

- [Crunchr profile](/demand/global-en/brands/crunchr)
- [PeopleInsight profile](/demand/global-en/brands/peopleinsight)
- [All HR analytics platforms worldwide](/demand/global-en/categories/hr-analytics-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Crunchr or PeopleInsight?

In August 2026, Crunchr had more branded searches than PeopleInsight among HR analytics platforms worldwide. Crunchr was estimated to have 1.3K branded searches compared to PeopleInsight’s 720, and held a 5.5% Share of Search versus PeopleInsight’s 3%.

## Cite this page

Brandwave. "Crunchr vs PeopleInsight: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/crunchr-vs-peopleinsight

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crunchr-vs-peopleinsight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.