--- title: "Crunchbase vs LinkedIn Sales Navigator: Which is searched more?" description: "Is Crunchbase or LinkedIn Sales Navigator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crunchbase-vs-linkedin-sales-navigator" publisher: "Brandwave" --- # Crunchbase vs LinkedIn Sales Navigator: Which is searched more? Is Crunchbase or LinkedIn Sales Navigator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business data platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crunchbase and LinkedIn Sales Navigator - **Competitive set**: Business data platforms - **Market**: Global - **Month measured**: Sep 2026 - **Crunchbase Share of Search**: 8% - **LinkedIn Sales Navigator Share of Search**: 12% ## Is Crunchbase or LinkedIn Sales Navigator more popular in search? - In September 2026, LinkedIn Sales Navigator had more branded searches than Crunchbase among business data platforms worldwide. LinkedIn Sales Navigator had about 135,000 branded searches, while Crunchbase had 90,500. LinkedIn Sales Navigator made up 12% of all business data platform searches we track, and Crunchbase accounted for 8%. - The lead changed hands 3 times in the 12 months ending September 2026: LinkedIn Sales Navigator took it in December 2025, Crunchbase took it in March 2026, LinkedIn Sales Navigator took it in May 2026. - Across the 12 months ending September 2026, Crunchbase’s share of searches among business data platforms worldwide moved from 14.2% to 8%, and its estimated monthly branded searches moved from 165K to 90.5K. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among business data platforms worldwide moved from 14.2% to 12%, and its estimated monthly branded searches moved from 165K to 135K. ## Top business data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crunchbase did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | ZoomInfo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | LinkedIn Sales Navigator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Cognism | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dun & Bradstreet | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Clay | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crunchbase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PitchBook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CB Insights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business data platforms - Asked ChatGPT "Which business data platform should I use?": named none of the brands we track - Asked ChatGPT "What are the best business data platforms?": 1. Apollo, 2. ZoomInfo, 3. Dun & Bradstreet, 4. LinkedIn Sales Navigator, 5. Clay, 6. Cognism - Asked ChatGPT "What's the best business data platform for sales research?": 1. Apollo, 2. ZoomInfo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Clay - Searched Google, AI Overview "sales intelligence platform": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism - Searched Google, AI Overview "business intelligence data": named none of the brands we track Not named in any answer: Crunchbase, PitchBook and CB Insights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business data platforms worldwide in September 2026? - In September 2026, LinkedIn Sales Navigator lost share of searches among business data platforms worldwide, from 13% to 12%. - In September 2026, Crunchbase lost share of searches among business data platforms worldwide, from 8.8% to 8%. ## Month by month | Month | Crunchbase estimated searches | Crunchbase Share of Search | Crunchbase rank | LinkedIn Sales Navigator estimated searches | LinkedIn Sales Navigator Share of Search | LinkedIn Sales Navigator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 14.2% | 4 | 165K | 14.2% | 5 | | Nov 2025 | 135K | 12.5% | 4 | 135K | 12.5% | 5 | | Dec 2025 | 110K | 12.1% | 5 | 121K | 13.3% | 4 | | Jan 2026 | 135K | 11.7% | 5 | 165K | 14.3% | 4 | | Feb 2026 | 135K | 11.7% | 5 | 165K | 14.3% | 4 | | Mar 2026 | 246K | 16.8% | 4 | 165K | 11.2% | 5 | | Apr 2026 | 165K | 11.9% | 4 | 165K | 11.8% | 5 | | May 2026 | 135K | 11.2% | 5 | 151K | 12.6% | 4 | | Jun 2026 | 110K | 9.6% | 5 | 165K | 14.3% | 4 | | Jul 2026 | 110K | 9.8% | 5 | 151K | 13.5% | 4 | | Aug 2026 | 90.5K | 8.8% | 5 | 135K | 13% | 4 | | Sep 2026 | 90.5K | 8% | 5 | 135K | 12% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Crunchbase’s and LinkedIn Sales Navigator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crunchbase**: Measured on the search term “crunchbase”. - **LinkedIn Sales Navigator**: Measured on the search terms “linkedin sales navigator” and “sales navigator”, summed into one figure. - [Crunchbase profile](/demand/global-en/brands/crunchbase) - [LinkedIn Sales Navigator profile](/demand/global-en/brands/linkedin-sales-navigator) - [All business data platforms worldwide](/demand/global-en/categories/business-data-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crunchbase or LinkedIn Sales Navigator more popular in search? In September 2026, LinkedIn Sales Navigator had more branded searches than Crunchbase among business data platforms worldwide. LinkedIn Sales Navigator had about 135,000 branded searches, while Crunchbase had 90,500. LinkedIn Sales Navigator made up 12% of all business data platform searches we track, and Crunchbase accounted for 8%. ## Cite this page Brandwave. "Crunchbase vs LinkedIn Sales Navigator: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crunchbase-vs-linkedin-sales-navigator This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crunchbase-vs-linkedin-sales-navigator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.