--- title: "CrowdStrike vs Microsoft Defender: Which is more popular by branded search?" description: "Which is more popular in search, CrowdStrike or Microsoft Defender? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint detection platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crowdstrike-vs-microsoft-defender" publisher: "Brandwave" --- # CrowdStrike vs Microsoft Defender: Which is more popular by branded search? Which is more popular in search, CrowdStrike or Microsoft Defender? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint detection platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CrowdStrike and Microsoft Defender - **Competitive set**: Endpoint detection platforms - **Market**: Global - **Month measured**: Aug 2026 - **CrowdStrike Share of Search**: 51.9% - **Microsoft Defender Share of Search**: 17.3% ## Which is more popular in search, CrowdStrike or Microsoft Defender? - In August 2026, CrowdStrike had more branded searches than Microsoft Defender among endpoint detection platforms worldwide. CrowdStrike was estimated to have 271K branded searches compared to Microsoft Defender’s 90.5K, and held a 51.9% Share of Search versus Microsoft Defender’s 17.3%. - CrowdStrike was ahead of Microsoft Defender in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint detection platforms worldwide moved from 50.9% to 51.9%, and its estimated monthly branded searches moved from 327K to 271K. - Across the 11 months ending August 2026, Microsoft Defender’s estimated Share of Search among endpoint detection platforms worldwide moved from 17.1% to 17.3%, and its estimated monthly branded searches moved from 110K to 90.5K. ## How did search popularity change for endpoint detection platforms worldwide in August 2026? - In August 2026, Microsoft Defender gained estimated Share of Search among endpoint detection platforms worldwide, from 14.5% to 17.3%. - In August 2026, CrowdStrike lost estimated Share of Search among endpoint detection platforms worldwide, from 53.6% to 51.9%. ## Month by month | Month | CrowdStrike estimated searches | CrowdStrike Share of Search | CrowdStrike rank | Microsoft Defender estimated searches | Microsoft Defender Share of Search | Microsoft Defender rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 327K | 50.9% | 1 | 110K | 17.1% | 3 | | Nov 2025 | 268K | 49.8% | 1 | 90.5K | 16.8% | 3 | | Dec 2025 | 222K | 46.6% | 1 | 90.5K | 19% | 3 | | Jan 2026 | 272K | 49.2% | 1 | 110K | 19.9% | 2 | | Feb 2026 | 272K | 51.7% | 1 | 90.5K | 17.2% | 3 | | Mar 2026 | 327K | 53.2% | 1 | 90.5K | 14.7% | 3 | | Apr 2026 | 272K | 51.1% | 1 | 90.5K | 17% | 3 | | May 2026 | 273K | 49.4% | 1 | 90.5K | 16.4% | 3 | | Jun 2026 | 274K | 53.7% | 1 | 74K | 14.5% | 3 | | Jul 2026 | 273K | 53.6% | 1 | 74K | 14.5% | 3 | | Aug 2026 | 271K | 51.9% | 1 | 90.5K | 17.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CrowdStrike’s and Microsoft Defender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CrowdStrike**: Measured on the search terms “antivirus crowdstrike”, “crowdstrike”, “crowdstrike antivirus”, “crowdstrike app”, “crowdstrike com”, “crowdstrike endpoint security”, “crowdstrike falcon”, “crowdstrike software” and “endpoint security crowdstrike”, summed into one figure. - **Microsoft Defender**: Measured on the search term “microsoft defender”. - [CrowdStrike profile](/demand/global-en/brands/crowdstrike) - [Microsoft Defender profile](/demand/global-en/brands/microsoft-defender) - [All endpoint detection platforms worldwide](/demand/global-en/categories/endpoint-detection-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CrowdStrike or Microsoft Defender? In August 2026, CrowdStrike had more branded searches than Microsoft Defender among endpoint detection platforms worldwide. CrowdStrike was estimated to have 271K branded searches compared to Microsoft Defender’s 90.5K, and held a 51.9% Share of Search versus Microsoft Defender’s 17.3%. ## Cite this page Brandwave. "CrowdStrike vs Microsoft Defender: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/crowdstrike-vs-microsoft-defender This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crowdstrike-vs-microsoft-defender. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.