---
title: "Cross vs uni-ball: Which is more popular by branded search?"
description: "Which is more popular in search, Cross or uni-ball? Compare estimated monthly branded-search demand and Share of Search inside the Pens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cross-vs-uni-ball"
publisher: "Brandwave"
---

# Cross vs uni-ball: Which is more popular by branded search?

Which is more popular in search, Cross or uni-ball? Compare estimated monthly branded-search demand and Share of Search inside the Pens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cross and uni-ball
- **Competitive set**: Pens
- **Market**: Global
- **Month measured**: Aug 2026
- **Cross Share of Search**: 12.5%
- **uni-ball Share of Search**: 3.7%

## Which is more popular in search, Cross or uni-ball?

- In August 2026, Cross had more branded searches than uni-ball among pens worldwide. Cross was estimated to have 49.5K branded searches compared to uni-ball’s 14.8K, and held a 12.5% Share of Search versus uni-ball’s 3.7%.
- Cross was ahead of uni-ball in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cross’ estimated Share of Search among pens worldwide moved from 14.8% to 12.5%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pens worldwide moved from 4.4% to 3.7%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for pens worldwide in August 2026?

- uni-ball’s estimated Share of Search among pens worldwide has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.

## Month by month

| Month | Cross estimated searches | Cross Share of Search | Cross rank | uni-ball estimated searches | uni-ball Share of Search | uni-ball rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 14.8% | 2 | 14.8K | 4.4% | 4 |
| Nov 2025 | 60.5K | 17.5% | 2 | 14.8K | 4.3% | 4 |
| Dec 2025 | 74K | 20% | 2 | 14.8K | 4% | 4 |
| Jan 2026 | 49.5K | 14.8% | 2 | 14.8K | 4.4% | 4 |
| Feb 2026 | 49.5K | 14.7% | 2 | 18.1K | 5.4% | 4 |
| Mar 2026 | 49.5K | 14.7% | 2 | 18.1K | 5.4% | 4 |
| Apr 2026 | 49.5K | 15.2% | 2 | 14.8K | 4.5% | 4 |
| May 2026 | 49.5K | 15.2% | 2 | 14.8K | 4.5% | 4 |
| Jun 2026 | 49.5K | 15.3% | 2 | 12.1K | 3.8% | 4 |
| Jul 2026 | 49.5K | 12.5% | 3 | 14.8K | 3.7% | 4 |
| Aug 2026 | 49.5K | 12.5% | 3 | 14.8K | 3.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cross’ and uni-ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cross**: Measured on the search term “cross pens”.
- **uni-ball**: Measured on the search term “uni ball”.

- [Cross profile](/demand/global-en/brands/cross)
- [uni-ball profile](/demand/global-en/brands/uni-ball)
- [All pens worldwide](/demand/global-en/categories/pens): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cross or uni-ball?

In August 2026, Cross had more branded searches than uni-ball among pens worldwide. Cross was estimated to have 49.5K branded searches compared to uni-ball’s 14.8K, and held a 12.5% Share of Search versus uni-ball’s 3.7%.

## Cite this page

Brandwave. "Cross vs uni-ball: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cross-vs-uni-ball

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cross-vs-uni-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.