---
title: "Cross vs Pilot: Which is searched more?"
description: "Which is more popular in search, Cross or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Pens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cross-vs-pilot-pens"
publisher: "Brandwave"
---

# Cross vs Pilot: Which is searched more?

Which is more popular in search, Cross or Pilot? Compare estimated monthly branded-search demand and Share of Search inside the Pens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cross and Pilot
- **Competitive set**: Pens
- **Market**: Global
- **Month measured**: Aug 2026
- **Cross Share of Search**: 12.5%
- **Pilot Share of Search**: 68.3%

## Which is more popular in search, Cross or Pilot?

- In August 2026, Pilot had more branded searches than Cross among pens worldwide. Pilot was estimated to have 270K branded searches compared to Cross’ 49.5K, and held a 68.3% Share of Search versus Cross’ 12.5%.
- Pilot was ahead of Cross in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cross’ estimated Share of Search among pens worldwide moved from 14.8% to 12.5%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pens worldwide moved from 65.8% to 68.3%, and its estimated monthly branded searches moved from 220K to 270K.

## How did search popularity change for pens worldwide in August 2026?

- Estimated monthly branded searches for Pilot worldwide rose 22.7% over 11 measured months, from 220K to 270K in August 2026.

## Month by month

| Month | Cross estimated searches | Cross Share of Search | Cross rank | Pilot estimated searches | Pilot Share of Search | Pilot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 14.8% | 2 | 220K | 65.8% | 1 |
| Nov 2025 | 60.5K | 17.5% | 2 | 220K | 63.7% | 1 |
| Dec 2025 | 74K | 20% | 2 | 220K | 59.5% | 1 |
| Jan 2026 | 49.5K | 14.8% | 2 | 220K | 65.8% | 1 |
| Feb 2026 | 49.5K | 14.7% | 2 | 220K | 65.2% | 1 |
| Mar 2026 | 49.5K | 14.7% | 2 | 220K | 65.1% | 1 |
| Apr 2026 | 49.5K | 15.2% | 2 | 220K | 67.6% | 1 |
| May 2026 | 49.5K | 15.2% | 2 | 220K | 67.6% | 1 |
| Jun 2026 | 49.5K | 15.3% | 2 | 220K | 68.2% | 1 |
| Jul 2026 | 49.5K | 12.5% | 3 | 270K | 68.3% | 1 |
| Aug 2026 | 49.5K | 12.5% | 3 | 270K | 68.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cross’ and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cross**: Measured on the search term “cross pens”.
- **Pilot**: Measured on the search terms “pilot pen” and “pilot pens”, summed into one figure.

- [Cross profile](/demand/global-en/brands/cross)
- [Pilot profile](/demand/global-en/brands/pilot-pens)
- [All pens worldwide](/demand/global-en/categories/pens): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cross or Pilot?

In August 2026, Pilot had more branded searches than Cross among pens worldwide. Pilot was estimated to have 270K branded searches compared to Cross’ 49.5K, and held a 68.3% Share of Search versus Cross’ 12.5%.

## Cite this page

Brandwave. "Cross vs Pilot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cross-vs-pilot-pens

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cross-vs-pilot-pens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.