--- title: "Cross vs Pentel: Which is searched more?" description: "Is Cross or Pentel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cross-vs-pentel" publisher: "Brandwave" --- # Cross vs Pentel: Which is searched more? Is Cross or Pentel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cross and Pentel - **Competitive set**: Pen brands - **Market**: Global - **Month measured**: Sep 2026 - **Cross Share of Search**: 3.2% - **Pentel Share of Search**: 3.2% ## Is Cross or Pentel more popular in search? - In September 2026, Cross and Pentel were level in searches among pen brands worldwide, with an estimated 49.5K branded searches each, at 3.2% of the total each. - The lead changed hands once in the 12 months ending September 2026: Pentel took it in January 2026. - Across the 12 months ending September 2026, Cross’ share of searches among pen brands worldwide moved from 3.6% to 3.2%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Pentel’s share of searches among pen brands worldwide moved from 3.6% to 3.2%, and its estimated monthly branded searches held steady at 49.5K. ## Top pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pentel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cross was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pentel was listed before Cross in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | uni-ball | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Pentel | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Zebra | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Parker | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Lamy | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | BIC | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Cross | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Faber-Castell | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pen brands - Asked ChatGPT "Which pen brand should I buy?": 1. Pilot, 2. Pentel, 3. uni-ball, 4. Zebra - Asked ChatGPT "What are the best pen brands?": 1. Pilot, 2. uni-ball, 3. Pentel, 4. Zebra, 5. Parker, 6. Lamy, 7. Cross, 8. BIC - Asked ChatGPT "What's the best pen brand for everyday writing?": 1. Pilot, 2. uni-ball, 3. Zebra - Searched Google, AI Overview "pen brands": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. BIC, 6. Parker, 7. Cross, 8. Lamy - Searched Google, AI Overview "best pen": 1. uni-ball, 2. Pentel, 3. Pilot, 4. Lamy Not named in any answer: Faber-Castell. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pen brands worldwide in September 2026? - In September 2026, Cross rose from 6th to 5th among pen brands worldwide. ## Month by month | Month | Cross estimated searches | Cross Share of Search | Cross rank | Pentel estimated searches | Pentel Share of Search | Pentel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 3.6% | 5 | 49.5K | 3.6% | 7 | | Nov 2025 | 60.5K | 4.3% | 5 | 49.5K | 3.6% | 7 | | Dec 2025 | 74K | 5% | 5 | 49.5K | 3.3% | 7 | | Jan 2026 | 49.5K | 3.3% | 6 | 60.5K | 4.1% | 5 | | Feb 2026 | 49.5K | 3.8% | 5 | 49.5K | 3.8% | 7 | | Mar 2026 | 49.5K | 3.7% | 6 | 60.5K | 4.6% | 5 | | Apr 2026 | 49.5K | 3.9% | 5 | 49.5K | 3.9% | 6 | | May 2026 | 49.5K | 4.1% | 5 | 49.5K | 4.1% | 6 | | Jun 2026 | 49.5K | 4.3% | 5 | 49.5K | 4.3% | 6 | | Jul 2026 | 49.5K | 3.8% | 6 | 49.5K | 3.8% | 7 | | Aug 2026 | 49.5K | 3.1% | 6 | 49.5K | 3.1% | 7 | | Sep 2026 | 49.5K | 3.2% | 5 | 49.5K | 3.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Cross’ and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cross**: Measured on the search term “cross pens”. - **Pentel**: Measured on the search term “pentel”. - [Cross profile](/demand/global-en/brands/cross) - [Pentel profile](/demand/global-en/brands/pentel) - [All pen brands worldwide](/demand/global-en/categories/pen-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cross or Pentel more popular in search? In September 2026, Cross and Pentel were level in searches among pen brands worldwide, with an estimated 49.5K branded searches each, at 3.2% of the total each. ## Cite this page Brandwave. "Cross vs Pentel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cross-vs-pentel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cross-vs-pentel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.