---
title: "Cross vs PARKER: Which is more popular by branded search?"
description: "Which is more popular in search, Cross or PARKER? Compare estimated monthly branded-search demand and Share of Search inside the Pens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cross-vs-parker"
publisher: "Brandwave"
---

# Cross vs PARKER: Which is more popular by branded search?

Which is more popular in search, Cross or PARKER? Compare estimated monthly branded-search demand and Share of Search inside the Pens set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cross and PARKER
- **Competitive set**: Pens
- **Market**: Global
- **Month measured**: Aug 2026
- **Cross Share of Search**: 12.5%
- **PARKER Share of Search**: 0.05%

## Which is more popular in search, Cross or PARKER?

- In August 2026, Cross had more branded searches than PARKER among pens worldwide. Cross was estimated to have 49.5K branded searches compared to PARKER’s 210, and held a 12.5% Share of Search versus PARKER’s 0.05%.
- Cross was ahead of PARKER in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cross’ estimated Share of Search among pens worldwide moved from 14.8% to 12.5%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, PARKER’s estimated Share of Search among pens worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 170 to 210.

## How did search popularity change for pens worldwide in August 2026?

- Estimated monthly branded searches for PARKER worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

## Month by month

| Month | Cross estimated searches | Cross Share of Search | Cross rank | PARKER estimated searches | PARKER Share of Search | PARKER rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 14.8% | 2 | 170 | 0.05% | 6 |
| Nov 2025 | 60.5K | 17.5% | 2 | 90 | 0.03% | 6 |
| Dec 2025 | 74K | 20% | 2 | 90 | 0.02% | 6 |
| Jan 2026 | 49.5K | 14.8% | 2 | 140 | 0.04% | 6 |
| Feb 2026 | 49.5K | 14.7% | 2 | 110 | 0.03% | 6 |
| Mar 2026 | 49.5K | 14.7% | 2 | 320 | 0.09% | 5 |
| Apr 2026 | 49.5K | 15.2% | 2 | 260 | 0.08% | 5 |
| May 2026 | 49.5K | 15.2% | 2 | 170 | 0.05% | 6 |
| Jun 2026 | 49.5K | 15.3% | 2 | 210 | 0.07% | 6 |
| Jul 2026 | 49.5K | 12.5% | 3 | 170 | 0.04% | 6 |
| Aug 2026 | 49.5K | 12.5% | 3 | 210 | 0.05% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cross’ and PARKER’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cross**: Measured on the search term “cross pens”.
- **PARKER**: Measured on the search term “parker landscape design”.

- [Cross profile](/demand/global-en/brands/cross)
- [PARKER profile](/demand/global-en/brands/parker)
- [All pens worldwide](/demand/global-en/categories/pens): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cross or PARKER?

In August 2026, Cross had more branded searches than PARKER among pens worldwide. Cross was estimated to have 49.5K branded searches compared to PARKER’s 210, and held a 12.5% Share of Search versus PARKER’s 0.05%.

## Cite this page

Brandwave. "Cross vs PARKER: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cross-vs-parker

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cross-vs-parker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.