--- title: "Crockett & Jones vs Tod’s: Which is searched more?" description: "Is Crockett & Jones or Tod’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loafer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crockett-jones-vs-tods" publisher: "Brandwave" --- # Crockett & Jones vs Tod’s: Which is searched more? Is Crockett & Jones or Tod’s more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loafer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crockett & Jones and Tod’s - **Competitive set**: Loafer brands - **Market**: Global - **Month measured**: Sep 2026 - **Crockett & Jones Share of Search**: 0.85% - **Tod’s Share of Search**: 5.2% ## Is Crockett & Jones or Tod’s more popular in search? - In September 2026, Tod’s had more branded searches than Crockett & Jones among loafer brands worldwide. Tod’s had about 22,200 branded searches, while Crockett & Jones had 3,600. Tod’s made up 5.2% of all loafer brand searches we track, and Crockett & Jones accounted for 0.85%. - Tod’s was ahead of Crockett & Jones in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crockett & Jones’ share of searches among loafer brands worldwide moved from 0.56% to 0.85%, and its estimated monthly branded searches moved from 2.4K to 3.6K. - Across the 12 months ending September 2026, Tod’s’ share of searches among loafer brands worldwide moved from 2.8% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 22.2K. ## Top loafer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crockett & Jones and Tod’s were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | G.H. Bass | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meermin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cole Haan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gucci | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Crockett & Jones | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Steve Madden | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tod’s | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sebago | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vagabond | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sam Edelman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about loafer brands - Asked ChatGPT "Which loafer brand should I buy?": 1. G.H. Bass, 2. Meermin, 3. Cole Haan, 4. Gucci - Asked ChatGPT "What are the best loafer brands?": 1. G.H. Bass, 2. Crockett & Jones, 3. Meermin, 4. Tod’s, 5. Cole Haan, 6. Gucci - Asked ChatGPT "What's the best loafer brand for wearing to the office?": 1. G.H. Bass, 2. Cole Haan, 3. Meermin - Searched Google, AI Overview "loafers": 1. G.H. Bass, 2. Gucci - Searched Google, AI Overview "womens loafers": 1. G.H. Bass, 2. Steve Madden Not named in any answer: Dr. Martens, Sebago, Vagabond and Sam Edelman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for loafer brands worldwide in September 2026? - In September 2026, Tod’s lost share of searches among loafer brands worldwide, from 5.7% to 5.2%. - Estimated monthly branded searches for Crockett & Jones worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026. ## Month by month | Month | Crockett & Jones estimated searches | Crockett & Jones Share of Search | Crockett & Jones rank | Tod’s estimated searches | Tod’s Share of Search | Tod’s rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.56% | 11 | 12.1K | 2.8% | 9 | | Nov 2025 | 2.4K | 0.56% | 11 | 12.1K | 2.8% | 9 | | Dec 2025 | 2.4K | 0.61% | 11 | 9.9K | 2.5% | 9 | | Jan 2026 | 2.4K | 0.68% | 11 | 9.9K | 2.8% | 9 | | Feb 2026 | 1.9K | 0.6% | 11 | 12.1K | 3.8% | 8 | | Mar 2026 | 2.9K | 0.73% | 11 | 22.2K | 5.5% | 8 | | Apr 2026 | 2.9K | 0.74% | 11 | 22.2K | 5.7% | 7 | | May 2026 | 4.4K | 1.2% | 11 | 22.2K | 6% | 7 | | Jun 2026 | 2.9K | 0.92% | 11 | 22.2K | 7.1% | 5 | | Jul 2026 | 2.9K | 0.97% | 11 | 18.1K | 6% | 5 | | Aug 2026 | 2.9K | 0.75% | 11 | 22.2K | 5.7% | 6 | | Sep 2026 | 3.6K | 0.85% | 11 | 22.2K | 5.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Crockett & Jones’ and Tod’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crockett & Jones**: Measured on the search term “crockett and jones loafers”. - **Tod’s**: Measured on the search term “tods loafers”. - [Crockett & Jones profile](/demand/global-en/brands/crockett-jones) - [Tod’s profile](/demand/global-en/brands/tods) - [All loafer brands worldwide](/demand/global-en/categories/loafer-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crockett & Jones or Tod’s more popular in search? In September 2026, Tod’s had more branded searches than Crockett & Jones among loafer brands worldwide. Tod’s had about 22,200 branded searches, while Crockett & Jones had 3,600. Tod’s made up 5.2% of all loafer brand searches we track, and Crockett & Jones accounted for 0.85%. ## Cite this page Brandwave. "Crockett & Jones vs Tod’s: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crockett-jones-vs-tods This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crockett-jones-vs-tods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.