--- title: "Crockett & Jones vs Sorel: Which is searched more?" description: "Is Crockett & Jones or Sorel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dress boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crockett-jones-vs-sorel" publisher: "Brandwave" --- # Crockett & Jones vs Sorel: Which is searched more? Is Crockett & Jones or Sorel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dress boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crockett & Jones and Sorel - **Competitive set**: Dress boots brands - **Market**: Global - **Month measured**: Sep 2026 - **Crockett & Jones Share of Search**: 0.89% - **Sorel Share of Search**: 1.3% ## Is Crockett & Jones or Sorel more popular in search? - In September 2026, Sorel had more branded searches than Crockett & Jones among dress boots brands worldwide. Sorel had about 165,000 branded searches, while Crockett & Jones had 110,000. Sorel made up 1.3% of all dress boots brand searches we track, and Crockett & Jones accounted for 0.89%. - The lead changed hands 2 times in the 12 months ending September 2026: Crockett & Jones took it in June 2026, Sorel took it in August 2026. - Across the 12 months ending September 2026, Crockett & Jones’ share of searches among dress boots brands worldwide moved from 0.62% to 0.89%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Sorel’s share of searches among dress boots brands worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 246K to 165K. ## Top dress boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crockett & Jones was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sorel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thursday Boot Company | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Allen Edmonds | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Crockett & Jones | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Taft | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Clarks | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Timberland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ariat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Red Wing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blundstone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sorel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dress boots brands - Asked ChatGPT "Which dress boots brand should I buy?": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Crockett & Jones, 4. Taft - Asked ChatGPT "What are the best dress boots brands?": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Crockett & Jones, 4. Taft - Asked ChatGPT "What's the best dress boots brand for smart everyday wear?": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Crockett & Jones, 4. Clarks - Searched Google, AI Overview "men's dress boots": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Taft - Searched Google, AI Overview "women's dress boots": 1. Thursday Boot Company Not named in any answer: UGG, Timberland, Ariat, Red Wing, Blundstone and Sorel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for dress boots brands worldwide in September 2026? - In September 2026, Sorel rose from 9th to 8th among dress boots brands worldwide. ## Month by month | Month | Crockett & Jones estimated searches | Crockett & Jones Share of Search | Crockett & Jones rank | Sorel estimated searches | Sorel Share of Search | Sorel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 0.62% | 10 | 246K | 1.4% | 8 | | Nov 2025 | 110K | 0.39% | 10 | 450K | 1.6% | 8 | | Dec 2025 | 135K | 0.57% | 10 | 368K | 1.5% | 8 | | Jan 2026 | 110K | 0.67% | 10 | 301K | 1.8% | 8 | | Feb 2026 | 90.5K | 0.91% | 10 | 165K | 1.7% | 8 | | Mar 2026 | 110K | 1.1% | 10 | 135K | 1.4% | 9 | | Apr 2026 | 110K | 1.4% | 9 | 110K | 1.4% | 10 | | May 2026 | 110K | 1.4% | 9 | 110K | 1.4% | 10 | | Jun 2026 | 90.5K | 1.3% | 9 | 74K | 1.1% | 10 | | Jul 2026 | 90.5K | 1.2% | 9 | 90.5K | 1.2% | 10 | | Aug 2026 | 90.5K | 0.88% | 10 | 110K | 1.1% | 9 | | Sep 2026 | 110K | 0.89% | 10 | 165K | 1.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Crockett & Jones’ and Sorel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crockett & Jones**: Measured on the search terms “crockett & jones” and “crockett and jones”, summed into one figure. - **Sorel**: Measured on the search term “sorel”. - [Crockett & Jones profile](/demand/global-en/brands/crockett-jones) - [Sorel profile](/demand/global-en/brands/sorel) - [All dress boots brands worldwide](/demand/global-en/categories/dress-boots-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crockett & Jones or Sorel more popular in search? In September 2026, Sorel had more branded searches than Crockett & Jones among dress boots brands worldwide. Sorel had about 165,000 branded searches, while Crockett & Jones had 110,000. Sorel made up 1.3% of all dress boots brand searches we track, and Crockett & Jones accounted for 0.89%. ## Cite this page Brandwave. "Crockett & Jones vs Sorel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crockett-jones-vs-sorel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crockett-jones-vs-sorel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.