--- title: "Crockett & Jones vs Red Wing: Which is searched more?" description: "Is Crockett & Jones or Red Wing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dress boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crockett-jones-vs-red-wing" publisher: "Brandwave" --- # Crockett & Jones vs Red Wing: Which is searched more? Is Crockett & Jones or Red Wing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dress boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crockett & Jones and Red Wing - **Competitive set**: Dress boots brands - **Market**: Global - **Month measured**: Sep 2026 - **Crockett & Jones Share of Search**: 0.89% - **Red Wing Share of Search**: 4.5% ## Is Crockett & Jones or Red Wing more popular in search? - In September 2026, Red Wing had more branded searches than Crockett & Jones among dress boots brands worldwide. Red Wing had about 550,000 branded searches, while Crockett & Jones had 110,000. Red Wing made up 4.5% of all dress boots brand searches we track, and Crockett & Jones accounted for 0.89%. - Red Wing was ahead of Crockett & Jones in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crockett & Jones’ share of searches among dress boots brands worldwide moved from 0.62% to 0.89%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Red Wing’s share of searches among dress boots brands worldwide moved from 8.4% to 4.5%, and its estimated monthly branded searches moved from 1.5M to 550K. ## Top dress boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crockett & Jones was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Red Wing did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thursday Boot Company | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Allen Edmonds | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Crockett & Jones | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Taft | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Clarks | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Timberland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ariat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Red Wing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blundstone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sorel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dress boots brands - Asked ChatGPT "Which dress boots brand should I buy?": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Crockett & Jones, 4. Taft - Asked ChatGPT "What are the best dress boots brands?": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Crockett & Jones, 4. Taft - Asked ChatGPT "What's the best dress boots brand for smart everyday wear?": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Crockett & Jones, 4. Clarks - Searched Google, AI Overview "men's dress boots": 1. Thursday Boot Company, 2. Allen Edmonds, 3. Taft - Searched Google, AI Overview "women's dress boots": 1. Thursday Boot Company Not named in any answer: UGG, Timberland, Ariat, Red Wing, Blundstone and Sorel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for dress boots brands worldwide in September 2026? - Estimated monthly branded searches for Red Wing worldwide fell 63.3% over 12 measured months, from 1.5M to 550K in September 2026. ## Month by month | Month | Crockett & Jones estimated searches | Crockett & Jones Share of Search | Crockett & Jones rank | Red Wing estimated searches | Red Wing Share of Search | Red Wing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 0.62% | 10 | 1.5M | 8.4% | 4 | | Nov 2025 | 110K | 0.39% | 10 | 1.5M | 5.3% | 4 | | Dec 2025 | 135K | 0.57% | 10 | 1.5M | 6.3% | 4 | | Jan 2026 | 110K | 0.67% | 10 | 1.8M | 11.2% | 3 | | Feb 2026 | 90.5K | 0.91% | 10 | 823K | 8.2% | 4 | | Mar 2026 | 110K | 1.1% | 10 | 2.2M | 22.4% | 2 | | Apr 2026 | 110K | 1.4% | 9 | 1M | 12.9% | 4 | | May 2026 | 110K | 1.4% | 9 | 450K | 5.9% | 5 | | Jun 2026 | 90.5K | 1.3% | 9 | 450K | 6.7% | 5 | | Jul 2026 | 90.5K | 1.2% | 9 | 450K | 6.1% | 5 | | Aug 2026 | 90.5K | 0.88% | 10 | 450K | 4.4% | 5 | | Sep 2026 | 110K | 0.89% | 10 | 550K | 4.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Crockett & Jones’ and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crockett & Jones**: Measured on the search terms “crockett & jones” and “crockett and jones”, summed into one figure. - **Red Wing**: Measured on the search term “red wing”. - [Crockett & Jones profile](/demand/global-en/brands/crockett-jones) - [Red Wing profile](/demand/global-en/brands/red-wing) - [All dress boots brands worldwide](/demand/global-en/categories/dress-boots-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crockett & Jones or Red Wing more popular in search? In September 2026, Red Wing had more branded searches than Crockett & Jones among dress boots brands worldwide. Red Wing had about 550,000 branded searches, while Crockett & Jones had 110,000. Red Wing made up 4.5% of all dress boots brand searches we track, and Crockett & Jones accounted for 0.89%. ## Cite this page Brandwave. "Crockett & Jones vs Red Wing: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crockett-jones-vs-red-wing This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crockett-jones-vs-red-wing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.