--- title: "Criteria Corp vs SHL: Which is searched more?" description: "Is Criteria Corp or SHL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skills assessment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/criteria-corp-vs-shl" publisher: "Brandwave" --- # Criteria Corp vs SHL: Which is searched more? Is Criteria Corp or SHL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skills assessment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Criteria Corp and SHL - **Competitive set**: Skills assessment platforms - **Market**: Global - **Month measured**: Sep 2026 - **Criteria Corp Share of Search**: 0.25% - **SHL Share of Search**: 38.5% ## Is Criteria Corp or SHL more popular in search? - In September 2026, SHL had more branded searches than Criteria Corp among skills assessment platforms worldwide. SHL had about 550,000 branded searches, while Criteria Corp had 3,600. SHL made up 38.5% of all skills assessment platform searches we track, and Criteria Corp accounted for 0.25%. - SHL was ahead of Criteria Corp in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Criteria Corp’s share of searches among skills assessment platforms worldwide moved from 0.31% to 0.25%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 12 months ending September 2026, SHL’s share of searches among skills assessment platforms worldwide moved from 47.6% to 38.5%, and its estimated monthly branded searches moved from 823K to 550K. ## Top skills assessment platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SHL appeared in all five answers. Criteria Corp was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SHL was listed before Criteria Corp in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TestGorilla | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HackerRank | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SHL | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | iMocha | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Codility | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Criteria Corp | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | CodeSignal | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about skills assessment platforms - Asked ChatGPT "Which skills assessment platform should I use?": 1. TestGorilla, 2. CodeSignal, 3. iMocha, 4. HackerRank, 5. SHL - Asked ChatGPT "What are the best skills assessment platforms?": 1. TestGorilla, 2. SHL, 3. HackerRank, 4. iMocha, 5. Codility, 6. CodeSignal - Asked ChatGPT "What's the best skills assessment platform for a hiring team?": 1. TestGorilla, 2. HackerRank, 3. SHL - Searched Google, AI Overview "pre employment test": 1. Criteria Corp, 2. SHL - Searched Google, AI Overview "hiring assessment tool": 1. Codility, 2. HackerRank, 3. iMocha, 4. SHL, 5. TestGorilla Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for skills assessment platforms worldwide in September 2026? - In September 2026, SHL gained share of searches among skills assessment platforms worldwide, from 13.3% to 38.5%. - In September 2026, Criteria Corp fell from 5th to 6th among skills assessment platforms worldwide. ## Month by month | Month | Criteria Corp estimated searches | Criteria Corp Share of Search | Criteria Corp rank | SHL estimated searches | SHL Share of Search | SHL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 0.31% | 5 | 823K | 47.6% | 2 | | Nov 2025 | 4.4K | 0.34% | 6 | 550K | 42.4% | 2 | | Dec 2025 | 3.6K | 0.28% | 6 | 550K | 42.6% | 2 | | Jan 2026 | 4.4K | 0.28% | 6 | 823K | 52.2% | 1 | | Feb 2026 | 5.4K | 0.42% | 6 | 550K | 42.5% | 2 | | Mar 2026 | 5.4K | 0.31% | 5 | 1M | 57.3% | 1 | | Apr 2026 | 4.4K | 0.34% | 6 | 550K | 42.8% | 2 | | May 2026 | 4.4K | 0.68% | 6 | 135K | 20.9% | 2 | | Jun 2026 | 4.4K | 0.62% | 6 | 110K | 15.4% | 2 | | Jul 2026 | 3.6K | 0.37% | 6 | 110K | 11.2% | 2 | | Aug 2026 | 4.4K | 0.43% | 5 | 135K | 13.3% | 2 | | Sep 2026 | 3.6K | 0.25% | 6 | 550K | 38.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Criteria Corp’s and SHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Criteria Corp**: Measured on the search term “criteria corp”. - **SHL**: Measured on the search term “shl”. - [Criteria Corp profile](/demand/global-en/brands/criteria-corp) - [SHL profile](/demand/global-en/brands/shl) - [All skills assessment platforms worldwide](/demand/global-en/categories/skills-assessment-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Criteria Corp or SHL more popular in search? In September 2026, SHL had more branded searches than Criteria Corp among skills assessment platforms worldwide. SHL had about 550,000 branded searches, while Criteria Corp had 3,600. SHL made up 38.5% of all skills assessment platform searches we track, and Criteria Corp accounted for 0.25%. ## Cite this page Brandwave. "Criteria Corp vs SHL: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/criteria-corp-vs-shl This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/criteria-corp-vs-shl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.