---
title: "Criteria vs TestGorilla: Which is more popular by branded search?"
description: "Which is more popular in search, Criteria or TestGorilla? Compare estimated monthly branded-search demand and Share of Search inside the Pre-employment assessment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/criteria-assessment-vs-testgorilla"
publisher: "Brandwave"
---

# Criteria vs TestGorilla: Which is more popular by branded search?

Which is more popular in search, Criteria or TestGorilla? Compare estimated monthly branded-search demand and Share of Search inside the Pre-employment assessment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Criteria and TestGorilla
- **Competitive set**: Pre-employment assessment platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Criteria Share of Search**: 0.42%
- **TestGorilla Share of Search**: 60.8%

## Which is more popular in search, Criteria or TestGorilla?

- In August 2026, TestGorilla had more branded searches than Criteria among pre-employment assessment platforms worldwide. TestGorilla was estimated to have 26K branded searches compared to Criteria’s 180, and held a 60.8% Share of Search versus Criteria’s 0.42%.
- TestGorilla was ahead of Criteria in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Criteria’s estimated Share of Search among pre-employment assessment platforms worldwide moved from 0.24% to 0.42%, and its estimated monthly branded searches moved from 160 to 180.
- Across the 11 months ending August 2026, TestGorilla’s estimated Share of Search among pre-employment assessment platforms worldwide moved from 69.1% to 60.8%, and its estimated monthly branded searches moved from 46K to 26K.

## How did search popularity change for pre-employment assessment platforms worldwide in August 2026?

- In August 2026, TestGorilla lost estimated Share of Search among pre-employment assessment platforms worldwide, from 65.8% to 60.8%.
- Estimated monthly branded searches for Criteria worldwide rose 12.5% over 11 measured months, from 160 to 180 in August 2026.

## Month by month

| Month | Criteria estimated searches | Criteria Share of Search | Criteria rank | TestGorilla estimated searches | TestGorilla Share of Search | TestGorilla rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 160 | 0.24% | 5 | 46K | 69.1% | 1 |
| Nov 2025 | 130 | 0.23% | 5 | 37.6K | 67.9% | 1 |
| Dec 2025 | 140 | 0.31% | 5 | 30.8K | 67.1% | 1 |
| Jan 2026 | 220 | 0.39% | 5 | 37.6K | 66.7% | 1 |
| Feb 2026 | 240 | 0.42% | 5 | 38.6K | 67% | 1 |
| Mar 2026 | 240 | 0.41% | 5 | 37.6K | 64.3% | 1 |
| Apr 2026 | 210 | 0.37% | 5 | 37.7K | 66% | 1 |
| May 2026 | 200 | 0.4% | 5 | 31.6K | 64.1% | 1 |
| Jun 2026 | 160 | 0.33% | 5 | 31.6K | 64.7% | 1 |
| Jul 2026 | 180 | 0.38% | 5 | 30.9K | 65.8% | 1 |
| Aug 2026 | 180 | 0.42% | 5 | 26K | 60.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Criteria’s and TestGorilla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Criteria**: Measured on the search terms “criteria candidate assessment”, “criteria pre employment testing”, “criteria skills assessment” and “criteriacorp com”, summed into one figure.
- **TestGorilla**: Measured on the search terms “assessment testgorilla”, “test gorilla”, “testgorilla”, “testgorilla app”, “testgorilla assessment”, “testgorilla com” and “testgorilla skills assessment”, summed into one figure.

- [Criteria profile](/demand/global-en/brands/criteria-assessment)
- [TestGorilla profile](/demand/global-en/brands/testgorilla)
- [All pre-employment assessment platforms worldwide](/demand/global-en/categories/pre-employment-assessment-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Criteria or TestGorilla?

In August 2026, TestGorilla had more branded searches than Criteria among pre-employment assessment platforms worldwide. TestGorilla was estimated to have 26K branded searches compared to Criteria’s 180, and held a 60.8% Share of Search versus Criteria’s 0.42%.

## Cite this page

Brandwave. "Criteria vs TestGorilla: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/criteria-assessment-vs-testgorilla

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/criteria-assessment-vs-testgorilla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.