--- title: "Criteo vs The Trade Desk: Which is more popular by branded search?" description: "Which is more popular in search, Criteo or The Trade Desk? Compare estimated monthly branded-search demand and Share of Search inside the Display advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/criteo-vs-the-trade-desk" publisher: "Brandwave" --- # Criteo vs The Trade Desk: Which is more popular by branded search? Which is more popular in search, Criteo or The Trade Desk? Compare estimated monthly branded-search demand and Share of Search inside the Display advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Criteo and The Trade Desk - **Competitive set**: Display advertising platforms - **Market**: Global - **Month measured**: Aug 2026 - **Criteo Share of Search**: 24.5% - **The Trade Desk Share of Search**: 36.6% ## Which is more popular in search, Criteo or The Trade Desk? - In August 2026, The Trade Desk had more branded searches than Criteo among display advertising platforms worldwide. The Trade Desk was estimated to have 62K branded searches compared to Criteo’s 41.4K, and held a 36.6% Share of Search versus Criteo’s 24.5%. - The lead changed hands 3 times in the 11 months ending August 2026: The Trade Desk took it in December 2025, Criteo took it in July 2026, The Trade Desk took it in August 2026. - Across the 11 months ending August 2026, Criteo’s estimated Share of Search among display advertising platforms worldwide moved from 29.3% to 24.5%, and its estimated monthly branded searches moved from 61.5K to 41.4K. - Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among display advertising platforms worldwide moved from 29.2% to 36.6%, and its estimated monthly branded searches moved from 61.3K to 62K. ## How did search popularity change for display advertising platforms worldwide in August 2026? - In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among display advertising platforms worldwide, at 36.6%. - In August 2026, Criteo lost estimated Share of Search among display advertising platforms worldwide, from 31.5% to 24.5%. ## Month by month | Month | Criteo estimated searches | Criteo Share of Search | Criteo rank | The Trade Desk estimated searches | The Trade Desk Share of Search | The Trade Desk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 61.5K | 29.3% | 1 | 61.3K | 29.2% | 2 | | Nov 2025 | 50.4K | 29.8% | 1 | 50.1K | 29.6% | 2 | | Dec 2025 | 41.2K | 27.6% | 2 | 41.4K | 27.7% | 1 | | Jan 2026 | 50.4K | 27% | 2 | 61.5K | 33% | 1 | | Feb 2026 | 50.5K | 27.9% | 2 | 61.8K | 34.1% | 1 | | Mar 2026 | 50.5K | 25.1% | 2 | 75.8K | 37.7% | 1 | | Apr 2026 | 50.4K | 27.6% | 2 | 51.8K | 28.3% | 1 | | May 2026 | 41.3K | 24.8% | 2 | 53K | 31.8% | 1 | | Jun 2026 | 50.4K | 28.8% | 2 | 52.6K | 30.1% | 1 | | Jul 2026 | 50.4K | 31.5% | 1 | 43.8K | 27.3% | 2 | | Aug 2026 | 41.4K | 24.5% | 2 | 62K | 36.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Criteo’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure. - **The Trade Desk**: Measured on the search terms “the trade desk”, “the trade desk dsp”, “the trade desk programmatic advertising” and “thetradedesk.com”, summed into one figure. - [Criteo profile](/demand/global-en/brands/criteo) - [The Trade Desk profile](/demand/global-en/brands/the-trade-desk) - [All display advertising platforms worldwide](/demand/global-en/categories/display-advertising-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Criteo or The Trade Desk? In August 2026, The Trade Desk had more branded searches than Criteo among display advertising platforms worldwide. The Trade Desk was estimated to have 62K branded searches compared to Criteo’s 41.4K, and held a 36.6% Share of Search versus Criteo’s 24.5%. ## Cite this page Brandwave. "Criteo vs The Trade Desk: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/criteo-vs-the-trade-desk This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/criteo-vs-the-trade-desk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.