---
title: "Criteo vs Taboola: Which is more popular by branded search?"
description: "Which is more popular in search, Criteo or Taboola? Compare estimated monthly branded-search demand and Share of Search inside the Retargeting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/criteo-vs-taboola"
publisher: "Brandwave"
---

# Criteo vs Taboola: Which is more popular by branded search?

Which is more popular in search, Criteo or Taboola? Compare estimated monthly branded-search demand and Share of Search inside the Retargeting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Criteo and Taboola
- **Competitive set**: Retargeting platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Criteo Share of Search**: 36.1%
- **Taboola Share of Search**: 43.1%

## Which is more popular in search, Criteo or Taboola?

- In August 2026, Taboola had more branded searches than Criteo among retargeting platforms worldwide. Taboola was estimated to have 49.5K branded searches compared to Criteo’s 41.4K, and held a 43.1% Share of Search versus Criteo’s 36.1%.
- The lead changed hands 5 times in the 11 months ending August 2026: Taboola took it in November 2025, Criteo took it in January 2026, Taboola took it in May 2026, Criteo took it in June 2026, Taboola took it in August 2026.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retargeting platforms worldwide moved from 38.6% to 36.1%, and its estimated monthly branded searches moved from 61.5K to 41.4K.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among retargeting platforms worldwide moved from 38% to 43.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

## How did search popularity change for retargeting platforms worldwide in August 2026?

- In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%.
- In August 2026, Criteo lost estimated Share of Search among retargeting platforms worldwide, from 40.7% to 36.1%.

## Month by month

| Month | Criteo estimated searches | Criteo Share of Search | Criteo rank | Taboola estimated searches | Taboola Share of Search | Taboola rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 61.5K | 38.6% | 1 | 60.5K | 38% | 2 |
| Nov 2025 | 50.4K | 35% | 2 | 60.5K | 41.9% | 1 |
| Dec 2025 | 41.2K | 35% | 2 | 49.5K | 42% | 1 |
| Jan 2026 | 50.4K | 38.6% | 1 | 49.5K | 37.9% | 2 |
| Feb 2026 | 50.5K | 38.6% | 1 | 49.5K | 37.9% | 2 |
| Mar 2026 | 50.5K | 38.6% | 1 | 49.5K | 37.9% | 2 |
| Apr 2026 | 50.4K | 39.1% | 1 | 49.5K | 38.4% | 2 |
| May 2026 | 41.3K | 36% | 2 | 49.5K | 43.1% | 1 |
| Jun 2026 | 50.4K | 40.7% | 1 | 49.5K | 40% | 2 |
| Jul 2026 | 50.4K | 40.7% | 1 | 49.5K | 40% | 2 |
| Aug 2026 | 41.4K | 36.1% | 2 | 49.5K | 43.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Criteo’s and Taboola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure.
- **Taboola**: Measured on the search term “taboola”.

- [Criteo profile](/demand/global-en/brands/criteo)
- [Taboola profile](/demand/global-en/brands/taboola)
- [All retargeting platforms worldwide](/demand/global-en/categories/retargeting-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Criteo or Taboola?

In August 2026, Taboola had more branded searches than Criteo among retargeting platforms worldwide. Taboola was estimated to have 49.5K branded searches compared to Criteo’s 41.4K, and held a 43.1% Share of Search versus Criteo’s 36.1%.

## Cite this page

Brandwave. "Criteo vs Taboola: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/criteo-vs-taboola

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/criteo-vs-taboola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.