--- title: "Criteo vs StackAdapt: Which is searched more?" description: "Which is more popular in search, Criteo or StackAdapt? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/criteo-vs-stackadapt" publisher: "Brandwave" --- # Criteo vs StackAdapt: Which is searched more? Which is more popular in search, Criteo or StackAdapt? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Criteo and StackAdapt - **Competitive set**: Programmatic advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Criteo Share of Search**: 27.9% - **StackAdapt Share of Search**: 15.3% ## Which is more popular in search, Criteo or StackAdapt? - In September 2026, Criteo had more branded searches than StackAdapt among programmatic advertising platforms worldwide. Criteo was estimated to have 40.7K branded searches compared to StackAdapt’s 22.4K, and held a 27.9% Share of Search versus StackAdapt’s 15.3%. - Criteo was ahead of StackAdapt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Criteo’s estimated Share of Search among programmatic advertising platforms worldwide moved from 30% to 27.9%, and its estimated monthly branded searches moved from 60.8K to 40.7K. - Across the 12 months ending September 2026, StackAdapt’s estimated Share of Search among programmatic advertising platforms worldwide moved from 11.1% to 15.3%, and its estimated monthly branded searches held steady at 22.4K. ## How did search popularity change for programmatic advertising platforms worldwide in September 2026? - In September 2026, Criteo gained estimated Share of Search among programmatic advertising platforms worldwide, from 25.9% to 27.9%. - In September 2026, StackAdapt gained estimated Share of Search among programmatic advertising platforms worldwide, from 14.3% to 15.3%. ## Month by month | Month | Criteo estimated searches | Criteo Share of Search | Criteo rank | StackAdapt estimated searches | StackAdapt Share of Search | StackAdapt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.8K | 30% | 2 | 22.4K | 11.1% | 4 | | Nov 2025 | 49.7K | 31.4% | 2 | 18.4K | 11.6% | 4 | | Dec 2025 | 40.6K | 29.7% | 2 | 15K | 11% | 4 | | Jan 2026 | 49.7K | 28.6% | 2 | 22.5K | 12.9% | 4 | | Feb 2026 | 49.8K | 30.3% | 2 | 18.4K | 11.2% | 4 | | Mar 2026 | 49.8K | 26.3% | 2 | 22.5K | 11.9% | 4 | | Apr 2026 | 49.7K | 30.4% | 2 | 22.5K | 13.8% | 4 | | May 2026 | 40.7K | 26.3% | 2 | 22.6K | 14.6% | 4 | | Jun 2026 | 49.7K | 30.4% | 2 | 22.4K | 13.7% | 4 | | Jul 2026 | 49.7K | 34.6% | 1 | 18.3K | 12.7% | 4 | | Aug 2026 | 40.7K | 25.9% | 2 | 22.4K | 14.3% | 4 | | Sep 2026 | 40.7K | 27.9% | 2 | 22.4K | 15.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Criteo’s and StackAdapt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Criteo**: Measured on the search terms “criteo” and “criteo retail media”, summed into one figure. - **StackAdapt**: Measured on the search terms “stackadapt”, “stackadapt dsp” and “stackadapt programmatic advertising”, summed into one figure. - [Criteo profile](/demand/global-en/brands/criteo) - [StackAdapt profile](/demand/global-en/brands/stackadapt) - [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-ad-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Criteo or StackAdapt? In September 2026, Criteo had more branded searches than StackAdapt among programmatic advertising platforms worldwide. Criteo was estimated to have 40.7K branded searches compared to StackAdapt’s 22.4K, and held a 27.9% Share of Search versus StackAdapt’s 15.3%. ## Cite this page Brandwave. "Criteo vs StackAdapt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/criteo-vs-stackadapt This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/criteo-vs-stackadapt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.