---
title: "Criteo vs Skai: Which is more popular by branded search?"
description: "Which is more popular in search, Criteo or Skai? Compare estimated monthly branded-search demand and Share of Search inside the Retail media management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/criteo-vs-skai"
publisher: "Brandwave"
---

# Criteo vs Skai: Which is more popular by branded search?

Which is more popular in search, Criteo or Skai? Compare estimated monthly branded-search demand and Share of Search inside the Retail media management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Criteo and Skai
- **Competitive set**: Retail media management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Criteo Share of Search**: 80.1%
- **Skai Share of Search**: 0.19%

## Which is more popular in search, Criteo or Skai?

- In August 2026, Criteo had more branded searches than Skai among retail media management platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to Skai’s 100, and held an 80.1% Share of Search versus Skai’s 0.19%.
- Criteo was ahead of Skai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media management platforms worldwide moved from 83.1% to 80.1%, and its estimated monthly branded searches moved from 61.5K to 41.4K.
- Across the 11 months ending August 2026, Skai’s estimated Share of Search among retail media management platforms worldwide held steady at 0.19%, and its estimated monthly branded searches moved from 140 to 100.

## How did search popularity change for retail media management platforms worldwide in August 2026?

- In August 2026, Criteo lost estimated Share of Search among retail media management platforms worldwide, from 83.1% to 80.1%.
- Estimated monthly branded searches for Skai worldwide fell 28.6% over 11 measured months, from 140 to 100 in August 2026.

## Month by month

| Month | Criteo estimated searches | Criteo Share of Search | Criteo rank | Skai estimated searches | Skai Share of Search | Skai rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 61.5K | 83.1% | 1 | 140 | 0.19% | 4 |
| Nov 2025 | 50.4K | 81.2% | 1 | 140 | 0.23% | 4 |
| Dec 2025 | 41.2K | 79.9% | 1 | 110 | 0.21% | 4 |
| Jan 2026 | 50.4K | 81.7% | 1 | 140 | 0.23% | 4 |
| Feb 2026 | 50.5K | 81.6% | 1 | 190 | 0.31% | 4 |
| Mar 2026 | 50.5K | 79.3% | 1 | 160 | 0.25% | 4 |
| Apr 2026 | 50.4K | 81.3% | 1 | 160 | 0.26% | 4 |
| May 2026 | 41.3K | 80% | 1 | 180 | 0.35% | 4 |
| Jun 2026 | 50.4K | 81.4% | 1 | 130 | 0.21% | 4 |
| Jul 2026 | 50.4K | 83.1% | 1 | 90 | 0.15% | 4 |
| Aug 2026 | 41.4K | 80.1% | 1 | 100 | 0.19% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Criteo’s and Skai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure.
- **Skai**: Measured on the search terms “skai retail media” and “skai.io”, summed into one figure.

- [Criteo profile](/demand/global-en/brands/criteo)
- [Skai profile](/demand/global-en/brands/skai)
- [All retail media management platforms worldwide](/demand/global-en/categories/retail-media-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Criteo or Skai?

In August 2026, Criteo had more branded searches than Skai among retail media management platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to Skai’s 100, and held an 80.1% Share of Search versus Skai’s 0.19%.

## Cite this page

Brandwave. "Criteo vs Skai: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/criteo-vs-skai

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/criteo-vs-skai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.