---
title: "Criteo vs Quartile: Which is more popular by branded search?"
description: "Which is more popular in search, Criteo or Quartile? Compare estimated monthly branded-search demand and Share of Search inside the Retail media management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/criteo-vs-quartile"
publisher: "Brandwave"
---

# Criteo vs Quartile: Which is more popular by branded search?

Which is more popular in search, Criteo or Quartile? Compare estimated monthly branded-search demand and Share of Search inside the Retail media management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Criteo and Quartile
- **Competitive set**: Retail media management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Criteo Share of Search**: 80.1%
- **Quartile Share of Search**: 0.12%

## Which is more popular in search, Criteo or Quartile?

- In August 2026, Criteo had more branded searches than Quartile among retail media management platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to Quartile’s 60, and held an 80.1% Share of Search versus Quartile’s 0.12%.
- Criteo was ahead of Quartile in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media management platforms worldwide moved from 83.1% to 80.1%, and its estimated monthly branded searches moved from 61.5K to 41.4K.
- Across the 11 months ending August 2026, Quartile’s estimated Share of Search among retail media management platforms worldwide moved from 0.09% to 0.12%, and its estimated monthly branded searches moved from 70 to 60.

## How did search popularity change for retail media management platforms worldwide in August 2026?

- In August 2026, Criteo lost estimated Share of Search among retail media management platforms worldwide, from 83.1% to 80.1%.
- Estimated monthly branded searches for Quartile worldwide fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

## Month by month

| Month | Criteo estimated searches | Criteo Share of Search | Criteo rank | Quartile estimated searches | Quartile Share of Search | Quartile rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 61.5K | 83.1% | 1 | 70 | 0.09% | 5 |
| Nov 2025 | 50.4K | 81.2% | 1 | 70 | 0.11% | 5 |
| Dec 2025 | 41.2K | 79.9% | 1 | 80 | 0.16% | 5 |
| Jan 2026 | 50.4K | 81.7% | 1 | 50 | 0.08% | 5 |
| Feb 2026 | 50.5K | 81.6% | 1 | 100 | 0.16% | 5 |
| Mar 2026 | 50.5K | 79.3% | 1 | 120 | 0.19% | 5 |
| Apr 2026 | 50.4K | 81.3% | 1 | 70 | 0.11% | 5 |
| May 2026 | 41.3K | 80% | 1 | 60 | 0.12% | 5 |
| Jun 2026 | 50.4K | 81.4% | 1 | 70 | 0.11% | 5 |
| Jul 2026 | 50.4K | 83.1% | 1 | 80 | 0.13% | 5 |
| Aug 2026 | 41.4K | 80.1% | 1 | 60 | 0.12% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Criteo’s and Quartile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure.
- **Quartile**: Measured on the search terms “quartile amazon ads” and “quartile.com”, summed into one figure.

- [Criteo profile](/demand/global-en/brands/criteo)
- [Quartile profile](/demand/global-en/brands/quartile)
- [All retail media management platforms worldwide](/demand/global-en/categories/retail-media-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Criteo or Quartile?

In August 2026, Criteo had more branded searches than Quartile among retail media management platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to Quartile’s 60, and held an 80.1% Share of Search versus Quartile’s 0.12%.

## Cite this page

Brandwave. "Criteo vs Quartile: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/criteo-vs-quartile

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