--- title: "Criteo vs Perpetua: Which is searched more?" description: "Is Criteo or Perpetua more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail media management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/criteo-vs-perpetua-ads" publisher: "Brandwave" --- # Criteo vs Perpetua: Which is searched more? Is Criteo or Perpetua more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Retail media management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Criteo and Perpetua - **Competitive set**: Retail media management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Criteo Share of Search**: 73.1% - **Perpetua Share of Search**: 0.29% ## Is Criteo or Perpetua more popular in search? - In September 2026, Criteo had more branded searches than Perpetua among retail media management platforms worldwide. Criteo had about 40,700 branded searches, while Perpetua had 160. Criteo made up 73.1% of all retail media management platform searches we track, and Perpetua accounted for 0.29%. - Criteo was ahead of Perpetua in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Criteo’s share of searches among retail media management platforms worldwide moved from 79% to 73.1%, and its estimated monthly branded searches moved from 60.8K to 40.7K. - Across the 12 months ending September 2026, Perpetua’s share of searches among retail media management platforms worldwide moved from 0.34% to 0.29%, and its estimated monthly branded searches moved from 260 to 160. ## Top retail media management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Criteo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Perpetua was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Criteo was listed before Perpetua in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skai | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pacvue | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CommerceIQ | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Criteo | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Perpetua | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Koddi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quartile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about retail media management platforms - Asked ChatGPT "Which retail media management platform should I use?": 1. Pacvue, 2. Skai, 3. CommerceIQ, 4. Perpetua - Asked ChatGPT "What are the best retail media management platforms?": 1. Pacvue, 2. Skai, 3. CommerceIQ, 4. Criteo, 5. Perpetua - Asked ChatGPT "What's the best retail media management platform for a multi retailer ad campaign?": 1. Skai, 2. Pacvue, 3. CommerceIQ, 4. Perpetua - Searched Google, AI Overview "retail media software": 1. Criteo, 2. Skai - Searched Google, AI Overview "retail media management platforms": 1. Skai, 2. Pacvue, 3. CommerceIQ, 4. Criteo Not named in any answer: Koddi and Quartile. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for retail media management platforms worldwide in September 2026? - In September 2026, Criteo lost share of searches among retail media management platforms worldwide, from 74.7% to 73.1%. - Estimated monthly branded searches for Perpetua worldwide fell 38.5% over 12 measured months, from 260 to 160 in September 2026. ## Month by month | Month | Criteo estimated searches | Criteo Share of Search | Criteo rank | Perpetua estimated searches | Perpetua Share of Search | Perpetua rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.8K | 79% | 1 | 260 | 0.34% | 5 | | Nov 2025 | 49.7K | 76.6% | 1 | 240 | 0.37% | 5 | | Dec 2025 | 40.6K | 74.6% | 1 | 150 | 0.28% | 5 | | Jan 2026 | 49.7K | 76% | 1 | 220 | 0.34% | 5 | | Feb 2026 | 49.8K | 76.8% | 1 | 220 | 0.34% | 5 | | Mar 2026 | 49.8K | 73.8% | 1 | 330 | 0.49% | 5 | | Apr 2026 | 49.7K | 75.7% | 1 | 190 | 0.29% | 5 | | May 2026 | 40.7K | 73.4% | 1 | 210 | 0.38% | 5 | | Jun 2026 | 49.7K | 74.6% | 1 | 180 | 0.27% | 5 | | Jul 2026 | 49.7K | 74.7% | 1 | 190 | 0.29% | 5 | | Aug 2026 | 40.7K | 74.7% | 1 | 150 | 0.28% | 5 | | Sep 2026 | 40.7K | 73.1% | 1 | 160 | 0.29% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Criteo’s and Perpetua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Criteo**: Measured on the search terms “criteo” and “criteo retail media”, summed into one figure. - **Perpetua**: Measured on the search terms “perpetua ads” and “perpetua amazon”, summed into one figure. - [Criteo profile](/demand/global-en/brands/criteo) - [Perpetua profile](/demand/global-en/brands/perpetua-ads) - [All retail media management platforms worldwide](/demand/global-en/categories/retail-media-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Criteo or Perpetua more popular in search? In September 2026, Criteo had more branded searches than Perpetua among retail media management platforms worldwide. Criteo had about 40,700 branded searches, while Perpetua had 160. Criteo made up 73.1% of all retail media management platform searches we track, and Perpetua accounted for 0.29%. ## Cite this page Brandwave. "Criteo vs Perpetua: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/criteo-vs-perpetua-ads This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/criteo-vs-perpetua-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.