---
title: "Criteo vs Perfect Audience: Which is searched more?"
description: "Which is more popular in search, Criteo or Perfect Audience? Compare estimated monthly branded-search demand and Share of Search inside the Retargeting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/criteo-vs-perfect-audience"
publisher: "Brandwave"
---

# Criteo vs Perfect Audience: Which is searched more?

Which is more popular in search, Criteo or Perfect Audience? Compare estimated monthly branded-search demand and Share of Search inside the Retargeting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Criteo and Perfect Audience
- **Competitive set**: Retargeting platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Criteo Share of Search**: 36.1%
- **Perfect Audience Share of Search**: 0.12%

## Which is more popular in search, Criteo or Perfect Audience?

- In August 2026, Criteo had more branded searches than Perfect Audience among retargeting platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to Perfect Audience’s 140, and held a 36.1% Share of Search versus Perfect Audience’s 0.12%.
- Criteo was ahead of Perfect Audience in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retargeting platforms worldwide moved from 38.6% to 36.1%, and its estimated monthly branded searches moved from 61.5K to 41.4K.
- Across the 11 months ending August 2026, Perfect Audience’s estimated Share of Search among retargeting platforms worldwide moved from 0.11% to 0.12%, and its estimated monthly branded searches moved from 170 to 140.

## How did search popularity change for retargeting platforms worldwide in August 2026?

- In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%.
- In August 2026, Criteo lost estimated Share of Search among retargeting platforms worldwide, from 40.7% to 36.1%.
- Estimated monthly branded searches for Perfect Audience worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Month by month

| Month | Criteo estimated searches | Criteo Share of Search | Criteo rank | Perfect Audience estimated searches | Perfect Audience Share of Search | Perfect Audience rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 61.5K | 38.6% | 1 | 170 | 0.11% | 6 |
| Nov 2025 | 50.4K | 35% | 2 | 210 | 0.15% | 6 |
| Dec 2025 | 41.2K | 35% | 2 | 140 | 0.12% | 6 |
| Jan 2026 | 50.4K | 38.6% | 1 | 210 | 0.16% | 6 |
| Feb 2026 | 50.5K | 38.6% | 1 | 170 | 0.13% | 6 |
| Mar 2026 | 50.5K | 38.6% | 1 | 210 | 0.16% | 6 |
| Apr 2026 | 50.4K | 39.1% | 1 | 140 | 0.11% | 6 |
| May 2026 | 41.3K | 36% | 2 | 170 | 0.15% | 6 |
| Jun 2026 | 50.4K | 40.7% | 1 | 170 | 0.14% | 6 |
| Jul 2026 | 50.4K | 40.7% | 1 | 110 | 0.09% | 6 |
| Aug 2026 | 41.4K | 36.1% | 2 | 140 | 0.12% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Criteo’s and Perfect Audience’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure.
- **Perfect Audience**: Measured on the search term “perfect audience”.

- [Criteo profile](/demand/global-en/brands/criteo)
- [Perfect Audience profile](/demand/global-en/brands/perfect-audience)
- [All retargeting platforms worldwide](/demand/global-en/categories/retargeting-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Criteo or Perfect Audience?

In August 2026, Criteo had more branded searches than Perfect Audience among retargeting platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to Perfect Audience’s 140, and held a 36.1% Share of Search versus Perfect Audience’s 0.12%.

## Cite this page

Brandwave. "Criteo vs Perfect Audience: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/criteo-vs-perfect-audience

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/criteo-vs-perfect-audience. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.