---
title: "Criteo vs Koddi: Which is more popular by branded search?"
description: "Which is more popular in search, Criteo or Koddi? Compare estimated monthly branded-search demand and Share of Search inside the Retail media management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/criteo-vs-koddi"
publisher: "Brandwave"
---

# Criteo vs Koddi: Which is more popular by branded search?

Which is more popular in search, Criteo or Koddi? Compare estimated monthly branded-search demand and Share of Search inside the Retail media management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Criteo and Koddi
- **Competitive set**: Retail media management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Criteo Share of Search**: 80.1%
- **Koddi Share of Search**: 8.6%

## Which is more popular in search, Criteo or Koddi?

- In August 2026, Criteo had more branded searches than Koddi among retail media management platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to Koddi’s 4.4K, and held an 80.1% Share of Search versus Koddi’s 8.6%.
- Criteo was ahead of Koddi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media management platforms worldwide moved from 83.1% to 80.1%, and its estimated monthly branded searches moved from 61.5K to 41.4K.
- Across the 11 months ending August 2026, Koddi’s estimated Share of Search among retail media management platforms worldwide moved from 7.4% to 8.6%, and its estimated monthly branded searches moved from 5.5K to 4.4K.

## How did search popularity change for retail media management platforms worldwide in August 2026?

- In August 2026, Koddi gained estimated Share of Search among retail media management platforms worldwide, from 7.3% to 8.6%.
- In August 2026, Criteo lost estimated Share of Search among retail media management platforms worldwide, from 83.1% to 80.1%.

## Month by month

| Month | Criteo estimated searches | Criteo Share of Search | Criteo rank | Koddi estimated searches | Koddi Share of Search | Koddi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 61.5K | 83.1% | 1 | 5.5K | 7.4% | 3 |
| Nov 2025 | 50.4K | 81.2% | 1 | 4.4K | 7.2% | 3 |
| Dec 2025 | 41.2K | 79.9% | 1 | 4.4K | 8.6% | 3 |
| Jan 2026 | 50.4K | 81.7% | 1 | 5.4K | 8.8% | 3 |
| Feb 2026 | 50.5K | 81.6% | 1 | 5.5K | 8.8% | 3 |
| Mar 2026 | 50.5K | 79.3% | 1 | 4.5K | 7% | 3 |
| Apr 2026 | 50.4K | 81.3% | 1 | 4.5K | 7.2% | 3 |
| May 2026 | 41.3K | 80% | 1 | 4.4K | 8.6% | 3 |
| Jun 2026 | 50.4K | 81.4% | 1 | 4.4K | 7.2% | 3 |
| Jul 2026 | 50.4K | 83.1% | 1 | 4.4K | 7.3% | 3 |
| Aug 2026 | 41.4K | 80.1% | 1 | 4.4K | 8.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Criteo’s and Koddi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Criteo**: Measured on the search terms “criteo”, “criteo retail media” and “criteo.com”, summed into one figure.
- **Koddi**: Measured on the search terms “koddi”, “koddi retail media” and “koddi.com”, summed into one figure.

- [Criteo profile](/demand/global-en/brands/criteo)
- [Koddi profile](/demand/global-en/brands/koddi)
- [All retail media management platforms worldwide](/demand/global-en/categories/retail-media-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Criteo or Koddi?

In August 2026, Criteo had more branded searches than Koddi among retail media management platforms worldwide. Criteo was estimated to have 41.4K branded searches compared to Koddi’s 4.4K, and held an 80.1% Share of Search versus Koddi’s 8.6%.

## Cite this page

Brandwave. "Criteo vs Koddi: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/criteo-vs-koddi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/criteo-vs-koddi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.