---
title: "Crisp vs Drift: Which is more popular by branded search?"
description: "Which is more popular in search, Crisp or Drift? Compare estimated monthly branded-search demand and Share of Search inside the Live chat software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/crisp-vs-drift"
publisher: "Brandwave"
---

# Crisp vs Drift: Which is more popular by branded search?

Which is more popular in search, Crisp or Drift? Compare estimated monthly branded-search demand and Share of Search inside the Live chat software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crisp and Drift
- **Competitive set**: Live chat software
- **Market**: Global
- **Month measured**: Aug 2026
- **Crisp Share of Search**: 20.2%
- **Drift Share of Search**: 0.76%

## Which is more popular in search, Crisp or Drift?

- In August 2026, Crisp had more branded searches than Drift among live chat software worldwide. Crisp was estimated to have 10.4K branded searches compared to Drift’s 390, and held a 20.2% Share of Search versus Drift’s 0.76%.
- Crisp was ahead of Drift in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crisp’s estimated Share of Search among live chat software worldwide moved from 9.3% to 20.2%, and its estimated monthly branded searches moved from 7.1K to 10.4K.
- Across the 11 months ending August 2026, Drift’s estimated Share of Search among live chat software worldwide moved from 1.2% to 0.76%, and its estimated monthly branded searches moved from 880 to 390.

## How did search popularity change for live chat software worldwide in August 2026?

- In August 2026, Crisp overtook Intercom to rank 2nd among live chat software worldwide, at 20.2%.
- In August 2026, Drift lost estimated Share of Search among live chat software worldwide, from 1.3% to 0.76%.

## Month by month

| Month | Crisp estimated searches | Crisp Share of Search | Crisp rank | Drift estimated searches | Drift Share of Search | Drift rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.1K | 9.3% | 3 | 880 | 1.2% | 5 |
| Nov 2025 | 7.1K | 9.6% | 3 | 590 | 0.8% | 5 |
| Dec 2025 | 5.8K | 9.6% | 2 | 590 | 0.98% | 5 |
| Jan 2026 | 4.9K | 7% | 4 | 590 | 0.85% | 5 |
| Feb 2026 | 4.1K | 6.2% | 4 | 590 | 0.9% | 5 |
| Mar 2026 | 5K | 6.1% | 4 | 880 | 1.1% | 5 |
| Apr 2026 | 5K | 7.1% | 3 | 480 | 0.68% | 5 |
| May 2026 | 4.2K | 6.6% | 4 | 480 | 0.76% | 5 |
| Jun 2026 | 10.5K | 16.3% | 2 | 390 | 0.61% | 5 |
| Jul 2026 | 5K | 10.7% | 3 | 590 | 1.3% | 5 |
| Aug 2026 | 10.4K | 20.2% | 2 | 390 | 0.76% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Crisp’s and Drift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crisp**: Measured on the search terms “crisp chat” and “crisp live chat”, summed into one figure.
- **Drift**: Measured on the search term “drift chat”.

- [Crisp profile](/demand/global-en/brands/crisp)
- [Drift profile](/demand/global-en/brands/drift)
- [All live chat software worldwide](/demand/global-en/categories/live-chat-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Crisp or Drift?

In August 2026, Crisp had more branded searches than Drift among live chat software worldwide. Crisp was estimated to have 10.4K branded searches compared to Drift’s 390, and held a 20.2% Share of Search versus Drift’s 0.76%.

## Cite this page

Brandwave. "Crisp vs Drift: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/crisp-vs-drift

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crisp-vs-drift. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.