---
title: "Cricut vs Spellbinders: Which is more popular by branded search?"
description: "Which is more popular in search, Cricut or Spellbinders? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cricut-vs-spellbinders"
publisher: "Brandwave"
---

# Cricut vs Spellbinders: Which is more popular by branded search?

Which is more popular in search, Cricut or Spellbinders? Compare estimated monthly branded-search demand and Share of Search inside the Craft supplies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cricut and Spellbinders
- **Competitive set**: Craft supplies
- **Market**: Global
- **Month measured**: Aug 2026
- **Cricut Share of Search**: 42.7%
- **Spellbinders Share of Search**: 2.1%

## Which is more popular in search, Cricut or Spellbinders?

- In August 2026, Cricut had more branded searches than Spellbinders among craft supplies worldwide. Cricut was estimated to have 823K branded searches compared to Spellbinders’ 40.5K, and held a 42.7% Share of Search versus Spellbinders’ 2.1%.
- Cricut was ahead of Spellbinders in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cricut’s estimated Share of Search among craft supplies worldwide moved from 39.6% to 42.7%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Spellbinders’ estimated Share of Search among craft supplies worldwide moved from 2% to 2.1%, and its estimated monthly branded searches held steady at 40.5K.

## How did search popularity change for craft supplies worldwide in August 2026?

- In August 2026, Cricut overtook Silhouette to take the highest estimated Share of Search among craft supplies worldwide, at 42.7%.

## Month by month

| Month | Cricut estimated searches | Cricut Share of Search | Cricut rank | Spellbinders estimated searches | Spellbinders Share of Search | Spellbinders rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 39.6% | 2 | 40.5K | 2% | 4 |
| Nov 2025 | 1M | 44.4% | 1 | 40.5K | 1.8% | 4 |
| Dec 2025 | 1M | 48.4% | 1 | 33.1K | 1.6% | 4 |
| Jan 2026 | 823K | 38.9% | 2 | 40.5K | 1.9% | 4 |
| Feb 2026 | 673K | 38.7% | 2 | 33.1K | 1.9% | 4 |
| Mar 2026 | 673K | 35.1% | 2 | 40.5K | 2.1% | 4 |
| Apr 2026 | 673K | 38.6% | 2 | 40.5K | 2.3% | 4 |
| May 2026 | 823K | 39.7% | 2 | 40.5K | 2% | 4 |
| Jun 2026 | 673K | 38.6% | 2 | 40.5K | 2.3% | 4 |
| Jul 2026 | 673K | 37.9% | 2 | 40.5K | 2.3% | 4 |
| Aug 2026 | 823K | 42.7% | 1 | 40.5K | 2.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cricut’s and Spellbinders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cricut**: Measured on the search term “cricut”.
- **Spellbinders**: Measured on the search term “spellbinders”.

- [Cricut profile](/demand/global-en/brands/cricut)
- [Spellbinders profile](/demand/global-en/brands/spellbinders)
- [All craft supplies worldwide](/demand/global-en/categories/craft-supplies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cricut or Spellbinders?

In August 2026, Cricut had more branded searches than Spellbinders among craft supplies worldwide. Cricut was estimated to have 823K branded searches compared to Spellbinders’ 40.5K, and held a 42.7% Share of Search versus Spellbinders’ 2.1%.

## Cite this page

Brandwave. "Cricut vs Spellbinders: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cricut-vs-spellbinders

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cricut-vs-spellbinders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.