--- title: "Crest vs Waterpik: Which is searched more?" description: "Is Crest or Waterpik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crest-toothpaste-vs-waterpik" publisher: "Brandwave" --- # Crest vs Waterpik: Which is searched more? Is Crest or Waterpik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crest and Waterpik - **Competitive set**: Oral care brands - **Market**: Global - **Month measured**: Sep 2026 - **Crest Share of Search**: 1.6% - **Waterpik Share of Search**: 8% ## Is Crest or Waterpik more popular in search? - In September 2026, Waterpik had more branded searches than Crest among oral care brands worldwide. Waterpik had about 301,000 branded searches, while Crest had 60,500. Waterpik made up 8% of all oral care brand searches we track, and Crest accounted for 1.6%. - Waterpik was ahead of Crest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crest’s share of searches among oral care brands worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Waterpik’s share of searches among oral care brands worldwide moved from 10.4% to 8%, and its estimated monthly branded searches moved from 368K to 301K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crest appeared in all five answers. Waterpik was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Crest was listed before Waterpik in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Crest | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sensodyne | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | TheraBreath | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Listerine | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Oral-B | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Philips Sonicare | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Waterpik | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Corsodyl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macleans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which oral care brand should I buy?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best oral care brands?": 1. Colgate, 2. Oral-B, 3. Sensodyne, 4. Crest, 5. Philips Sonicare, 6. TheraBreath, 7. Waterpik, 8. Listerine - Asked ChatGPT "What's the best oral care brand for daily mouth care?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. TheraBreath, 5. Oral-B - Searched Google, AI Overview "toothpaste brands": 1. Crest, 2. Colgate, 3. Sensodyne - Searched Google, AI Overview "mouthwash brands": 1. Listerine, 2. TheraBreath, 3. Crest, 4. Colgate Not named in any answer: Corsodyl and Macleans. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for oral care brands worldwide in September 2026? - In September 2026, Philips Sonicare overtook Waterpik to rank 5th among oral care brands worldwide, with 8% of the searches. - Waterpik’s share of searches among oral care brands worldwide has lost ground for 3 months in a row, from 9.2% to 8% in September 2026. ## Month by month | Month | Crest estimated searches | Crest Share of Search | Crest rank | Waterpik estimated searches | Waterpik Share of Search | Waterpik rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 1.7% | 9 | 368K | 10.4% | 5 | | Nov 2025 | 60.5K | 1.6% | 9 | 368K | 9.6% | 6 | | Dec 2025 | 60.5K | 1.6% | 9 | 368K | 9.8% | 6 | | Jan 2026 | 74K | 2% | 9 | 301K | 8% | 5 | | Feb 2026 | 60.5K | 1.8% | 9 | 301K | 9% | 5 | | Mar 2026 | 74K | 2.1% | 9 | 301K | 8.4% | 5 | | Apr 2026 | 60.5K | 1.7% | 9 | 301K | 8.6% | 5 | | May 2026 | 60.5K | 1.8% | 9 | 301K | 9% | 5 | | Jun 2026 | 60.5K | 1.8% | 9 | 301K | 9.2% | 5 | | Jul 2026 | 60.5K | 1.7% | 9 | 301K | 8.6% | 5 | | Aug 2026 | 60.5K | 1.6% | 9 | 301K | 8.1% | 5 | | Sep 2026 | 60.5K | 1.6% | 9 | 301K | 8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Crest’s and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crest**: Measured on the search term “crest toothpaste”. - **Waterpik**: Measured on the search term “waterpik”. - [Crest profile](/demand/global-en/brands/crest-toothpaste) - [Waterpik profile](/demand/global-en/brands/waterpik) - [All oral care brands worldwide](/demand/global-en/categories/oral-care-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crest or Waterpik more popular in search? In September 2026, Waterpik had more branded searches than Crest among oral care brands worldwide. Waterpik had about 301,000 branded searches, while Crest had 60,500. Waterpik made up 8% of all oral care brand searches we track, and Crest accounted for 1.6%. ## Cite this page Brandwave. "Crest vs Waterpik: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crest-toothpaste-vs-waterpik This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crest-toothpaste-vs-waterpik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.