--- title: "Crest vs Smile Direct Club: Which is more popular by branded search?" description: "Which is more popular in search, Crest or Smile Direct Club? Compare estimated monthly branded-search demand and Share of Search inside the Tooth whitening products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crest-toothpaste-vs-smile-direct-club" publisher: "Brandwave" --- # Crest vs Smile Direct Club: Which is more popular by branded search? Which is more popular in search, Crest or Smile Direct Club? Compare estimated monthly branded-search demand and Share of Search inside the Tooth whitening products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crest and Smile Direct Club - **Competitive set**: Tooth whitening products - **Market**: Global - **Month measured**: Aug 2026 - **Crest Share of Search**: 4.3% - **Smile Direct Club Share of Search**: 1.6% ## Which is more popular in search, Crest or Smile Direct Club? - In August 2026, Crest had more branded searches than Smile Direct Club among tooth whitening products worldwide. Crest was estimated to have 60.5K branded searches compared to Smile Direct Club’s 22.2K, and held a 4.3% Share of Search versus Smile Direct Club’s 1.6%. - Crest was ahead of Smile Direct Club in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Crest’s estimated Share of Search among tooth whitening products worldwide moved from 4% to 4.3%, and its estimated monthly branded searches held steady at 60.5K. - Across the 11 months ending August 2026, Smile Direct Club’s estimated Share of Search among tooth whitening products worldwide moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 33.1K to 22.2K. ## How did search popularity change for tooth whitening products worldwide in August 2026? - In August 2026, Smile Direct Club lost estimated Share of Search among tooth whitening products worldwide, from 2.5% to 1.6%. - Crest’s estimated Share of Search among tooth whitening products worldwide has lost ground for 3 months in a row, from 4.8% to 4.3% in August 2026. ## Month by month | Month | Crest estimated searches | Crest Share of Search | Crest rank | Smile Direct Club estimated searches | Smile Direct Club Share of Search | Smile Direct Club rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 4% | 4 | 33.1K | 2.2% | 5 | | Nov 2025 | 60.5K | 3.2% | 4 | 33.1K | 1.7% | 5 | | Dec 2025 | 60.5K | 3.6% | 4 | 33.1K | 2% | 5 | | Jan 2026 | 74K | 4.9% | 4 | 40.5K | 2.7% | 5 | | Feb 2026 | 60.5K | 4.6% | 4 | 33.1K | 2.5% | 5 | | Mar 2026 | 74K | 5.1% | 4 | 40.5K | 2.8% | 5 | | Apr 2026 | 60.5K | 4.7% | 4 | 27.1K | 2.1% | 5 | | May 2026 | 60.5K | 4.8% | 4 | 27.1K | 2.2% | 5 | | Jun 2026 | 60.5K | 4.8% | 4 | 22.2K | 1.7% | 5 | | Jul 2026 | 60.5K | 4.6% | 4 | 33.1K | 2.5% | 5 | | Aug 2026 | 60.5K | 4.3% | 4 | 22.2K | 1.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Crest’s and Smile Direct Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crest**: Measured on the search term “crest toothpaste”. - **Smile Direct Club**: Measured on the search term “smile direct club”. - [Crest profile](/demand/global-en/brands/crest-toothpaste) - [Smile Direct Club profile](/demand/global-en/brands/smile-direct-club) - [All tooth whitening products worldwide](/demand/global-en/categories/tooth-whitening-products): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Crest or Smile Direct Club? In August 2026, Crest had more branded searches than Smile Direct Club among tooth whitening products worldwide. Crest was estimated to have 60.5K branded searches compared to Smile Direct Club’s 22.2K, and held a 4.3% Share of Search versus Smile Direct Club’s 1.6%. ## Cite this page Brandwave. "Crest vs Smile Direct Club: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/crest-toothpaste-vs-smile-direct-club This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crest-toothpaste-vs-smile-direct-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.