---
title: "Crest vs Oral-B: Which is searched more?"
description: "Which is more popular in search, Crest or Oral-B? Compare estimated monthly branded-search demand and Share of Search inside the Toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/crest-toothpaste-vs-oral-b"
publisher: "Brandwave"
---

# Crest vs Oral-B: Which is searched more?

Which is more popular in search, Crest or Oral-B? Compare estimated monthly branded-search demand and Share of Search inside the Toothpaste brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crest and Oral-B
- **Competitive set**: Toothpaste brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Crest Share of Search**: 3.6%
- **Oral-B Share of Search**: 45.3%

## Which is more popular in search, Crest or Oral-B?

- In August 2026, Oral-B had more branded searches than Crest among toothpaste brands worldwide. Oral-B was estimated to have 760K branded searches compared to Crest’s 60.5K, and held a 45.3% Share of Search versus Crest’s 3.6%.
- Oral-B was ahead of Crest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crest’s estimated Share of Search among toothpaste brands worldwide moved from 3.4% to 3.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothpaste brands worldwide moved from 47.8% to 45.3%, and its estimated monthly branded searches moved from 842K to 760K.

## How did search popularity change for toothpaste brands worldwide in August 2026?

Neither Crest nor Oral-B moved beyond provider rounding among toothpaste brands in Aug 2026.

## Month by month

| Month | Crest estimated searches | Crest Share of Search | Crest rank | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 3.4% | 4 | 842K | 47.8% | 1 |
| Nov 2025 | 60.5K | 3% | 4 | 1.2M | 58.7% | 1 |
| Dec 2025 | 60.5K | 3.2% | 4 | 1.1M | 56% | 1 |
| Jan 2026 | 74K | 4.1% | 4 | 862K | 48.2% | 1 |
| Feb 2026 | 60.5K | 3.9% | 4 | 705K | 45.9% | 1 |
| Mar 2026 | 74K | 4.5% | 4 | 705K | 43.1% | 1 |
| Apr 2026 | 60.5K | 4% | 4 | 688K | 45.1% | 1 |
| May 2026 | 60.5K | 4% | 4 | 688K | 45.1% | 1 |
| Jun 2026 | 60.5K | 3.9% | 4 | 705K | 45.7% | 1 |
| Jul 2026 | 60.5K | 3.9% | 4 | 705K | 45.7% | 1 |
| Aug 2026 | 60.5K | 3.6% | 4 | 760K | 45.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Crest’s and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crest**: Measured on the search term “crest toothpaste”.
- **Oral-B**: Measured on the search terms “oral b”, “oral b electric toothbrush”, “oral b toothbrush”, “oral-b”, “oralb” and “oralb com”, summed into one figure.

- [Crest profile](/demand/global-en/brands/crest-toothpaste)
- [Oral-B profile](/demand/global-en/brands/oral-b)
- [All toothpaste brands worldwide](/demand/global-en/categories/toothpaste-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Crest or Oral-B?

In August 2026, Oral-B had more branded searches than Crest among toothpaste brands worldwide. Oral-B was estimated to have 760K branded searches compared to Crest’s 60.5K, and held a 45.3% Share of Search versus Crest’s 3.6%.

## Cite this page

Brandwave. "Crest vs Oral-B: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crest-toothpaste-vs-oral-b

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crest-toothpaste-vs-oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.