--- title: "Crest vs Listerine: Which is searched more?" description: "Is Crest or Listerine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crest-toothpaste-vs-listerine" publisher: "Brandwave" --- # Crest vs Listerine: Which is searched more? Is Crest or Listerine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crest and Listerine - **Competitive set**: Oral care brands - **Market**: Global - **Month measured**: Sep 2026 - **Crest Share of Search**: 1.6% - **Listerine Share of Search**: 11.9% ## Is Crest or Listerine more popular in search? - In September 2026, Listerine had more branded searches than Crest among oral care brands worldwide. Listerine had about 447,000 branded searches, while Crest had 60,500. Listerine made up 11.9% of all oral care brand searches we track, and Crest accounted for 1.6%. - Listerine was ahead of Crest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crest’s share of searches among oral care brands worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Listerine’s share of searches among oral care brands worldwide moved from 12.3% to 11.9%, and its estimated monthly branded searches moved from 438K to 447K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Crest appeared in all five answers. Listerine was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Crest was listed before Listerine in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Crest | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sensodyne | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | TheraBreath | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Listerine | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Oral-B | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Philips Sonicare | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Waterpik | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Corsodyl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macleans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which oral care brand should I buy?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best oral care brands?": 1. Colgate, 2. Oral-B, 3. Sensodyne, 4. Crest, 5. Philips Sonicare, 6. TheraBreath, 7. Waterpik, 8. Listerine - Asked ChatGPT "What's the best oral care brand for daily mouth care?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. TheraBreath, 5. Oral-B - Searched Google, AI Overview "toothpaste brands": 1. Crest, 2. Colgate, 3. Sensodyne - Searched Google, AI Overview "mouthwash brands": 1. Listerine, 2. TheraBreath, 3. Crest, 4. Colgate Not named in any answer: Corsodyl and Macleans. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for oral care brands worldwide in September 2026? - In September 2026, Listerine lost share of searches among oral care brands worldwide, from 12.5% to 11.9%. ## Month by month | Month | Crest estimated searches | Crest Share of Search | Crest rank | Listerine estimated searches | Listerine Share of Search | Listerine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 1.7% | 9 | 438K | 12.3% | 4 | | Nov 2025 | 60.5K | 1.6% | 9 | 383K | 10% | 4 | | Dec 2025 | 60.5K | 1.6% | 9 | 383K | 10.2% | 4 | | Jan 2026 | 74K | 2% | 9 | 454K | 12.1% | 4 | | Feb 2026 | 60.5K | 1.8% | 9 | 447K | 13.4% | 4 | | Mar 2026 | 74K | 2.1% | 9 | 452K | 12.6% | 4 | | Apr 2026 | 60.5K | 1.7% | 9 | 447K | 12.7% | 4 | | May 2026 | 60.5K | 1.8% | 9 | 438K | 13.1% | 4 | | Jun 2026 | 60.5K | 1.8% | 9 | 383K | 11.7% | 4 | | Jul 2026 | 60.5K | 1.7% | 9 | 447K | 12.8% | 4 | | Aug 2026 | 60.5K | 1.6% | 9 | 463K | 12.5% | 4 | | Sep 2026 | 60.5K | 1.6% | 9 | 447K | 11.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Crest’s and Listerine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crest**: Measured on the search term “crest toothpaste”. - **Listerine**: Measured on the search terms “listerine”, “listerine mint cool”, “listerine mouthwash” and “listerine total care”, summed into one figure. - [Crest profile](/demand/global-en/brands/crest-toothpaste) - [Listerine profile](/demand/global-en/brands/listerine) - [All oral care brands worldwide](/demand/global-en/categories/oral-care-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crest or Listerine more popular in search? In September 2026, Listerine had more branded searches than Crest among oral care brands worldwide. Listerine had about 447,000 branded searches, while Crest had 60,500. Listerine made up 11.9% of all oral care brand searches we track, and Crest accounted for 1.6%. ## Cite this page Brandwave. "Crest vs Listerine: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crest-toothpaste-vs-listerine This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crest-toothpaste-vs-listerine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.