--- title: "Crespo vs Fragata: Which is searched more?" description: "Is Crespo or Fragata more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Olives brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/crespo-vs-fragata" publisher: "Brandwave" --- # Crespo vs Fragata: Which is searched more? Is Crespo or Fragata more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Olives brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crespo and Fragata - **Competitive set**: Olives brands - **Market**: Global - **Month measured**: Sep 2026 - **Crespo Share of Search**: 29.2% - **Fragata Share of Search**: 29.2% ## Is Crespo or Fragata more popular in search? - In September 2026, Crespo and Fragata were level in searches among olives brands worldwide, with an estimated 90.5K branded searches each, at 29.2% of the total each. - Crespo was ahead of Fragata in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crespo’s share of searches among olives brands worldwide moved from 39.2% to 29.2%, and its estimated monthly branded searches moved from 135K to 90.5K. - Across the 12 months ending September 2026, Fragata’s share of searches among olives brands worldwide moved from 21.5% to 29.2%, and its estimated monthly branded searches moved from 74K to 90.5K. ## Top olives brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Crespo nor Fragata showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Divina | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Mezzetta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Gaea | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Crespo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fragata | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Delicia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Olives Et Al | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about olives brands - Asked ChatGPT "Which olives brand should I buy?": 1. Mezzetta - Asked ChatGPT "What are the best olives brands?": 1. Divina, 2. Mezzetta, 3. Gaea - Asked ChatGPT "What's the best olives brand for snacking and salads?": 1. Divina, 2. Mezzetta - Searched Google, AI Overview "green olives": 1. Mezzetta - Searched Google, AI Overview "black olives": named none of the brands we track Not named in any answer: Crespo, Fragata, Delicia and Olives Et Al. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for olives brands worldwide in September 2026? - In September 2026, Crespo lost share of searches among olives brands worldwide, from 36.2% to 29.2%. - Estimated monthly branded searches for Fragata worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026. ## Month by month | Month | Crespo estimated searches | Crespo Share of Search | Crespo rank | Fragata estimated searches | Fragata Share of Search | Fragata rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 39.2% | 1 | 74K | 21.5% | 3 | | Nov 2025 | 135K | 39.7% | 1 | 90.5K | 26.6% | 2 | | Dec 2025 | 90.5K | 30.8% | 1 | 74K | 25.2% | 3 | | Jan 2026 | 135K | 36.9% | 1 | 90.5K | 24.7% | 2 | | Feb 2026 | 135K | 41.6% | 1 | 74K | 22.8% | 2 | | Mar 2026 | 246K | 40% | 1 | 246K | 40% | 2 | | Apr 2026 | 110K | 34% | 1 | 90.5K | 27.9% | 2 | | May 2026 | 110K | 34.2% | 1 | 74K | 23% | 3 | | Jun 2026 | 110K | 36.9% | 1 | 74K | 24.8% | 2 | | Jul 2026 | 135K | 40.7% | 1 | 74K | 22.3% | 2 | | Aug 2026 | 135K | 36.2% | 1 | 110K | 29.5% | 2 | | Sep 2026 | 90.5K | 29.2% | 1 | 90.5K | 29.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Crespo’s and Fragata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crespo**: Measured on the search term “crespo”. - **Fragata**: Measured on the search term “fragata”. - [Crespo profile](/demand/global-en/brands/crespo) - [Fragata profile](/demand/global-en/brands/fragata) - [All olives brands worldwide](/demand/global-en/categories/olives-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crespo or Fragata more popular in search? In September 2026, Crespo and Fragata were level in searches among olives brands worldwide, with an estimated 90.5K branded searches each, at 29.2% of the total each. ## Cite this page Brandwave. "Crespo vs Fragata: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/crespo-vs-fragata This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/crespo-vs-fragata. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.