---
title: "Cremo vs Nivea: Which is more popular by branded search?"
description: "Which is more popular in search, Cremo or Nivea? Compare estimated monthly branded-search demand and Share of Search inside the Shaving cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cremo-vs-nivea"
publisher: "Brandwave"
---

# Cremo vs Nivea: Which is more popular by branded search?

Which is more popular in search, Cremo or Nivea? Compare estimated monthly branded-search demand and Share of Search inside the Shaving cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cremo and Nivea
- **Competitive set**: Shaving cream
- **Market**: Global
- **Month measured**: Aug 2026
- **Cremo Share of Search**: 0.08%
- **Nivea Share of Search**: 58.2%

## Which is more popular in search, Cremo or Nivea?

- In August 2026, Nivea had more branded searches than Cremo among shaving cream worldwide. Nivea was estimated to have 673K branded searches compared to Cremo’s 880, and held a 58.2% Share of Search versus Cremo’s 0.08%.
- Nivea was ahead of Cremo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cremo’s estimated Share of Search among shaving cream worldwide moved from 0.03% to 0.08%, and its estimated monthly branded searches moved from 320 to 880.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shaving cream worldwide moved from 52% to 58.2%, and its estimated monthly branded searches moved from 550K to 673K.

## How did search popularity change for shaving cream worldwide in August 2026?

- In August 2026, Nivea lost estimated Share of Search among shaving cream worldwide, from 62.7% to 58.2%.
- Estimated monthly branded searches for Cremo worldwide rose 175% over 11 measured months, from 320 to 880 in August 2026.

## Month by month

| Month | Cremo estimated searches | Cremo Share of Search | Cremo rank | Nivea estimated searches | Nivea Share of Search | Nivea rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.03% | 6 | 550K | 52% | 1 |
| Nov 2025 | 590 | 0.05% | 5 | 673K | 56.9% | 1 |
| Dec 2025 | 1K | 0.09% | 4 | 550K | 51.3% | 1 |
| Jan 2026 | 590 | 0.05% | 4 | 673K | 57.4% | 1 |
| Feb 2026 | 880 | 0.09% | 4 | 550K | 58.3% | 1 |
| Mar 2026 | 880 | 0.09% | 4 | 550K | 53.6% | 1 |
| Apr 2026 | 720 | 0.07% | 4 | 550K | 53.6% | 1 |
| May 2026 | 880 | 0.09% | 4 | 550K | 53.7% | 1 |
| Jun 2026 | 880 | 0.09% | 4 | 550K | 53.4% | 1 |
| Jul 2026 | 880 | 0.07% | 4 | 823K | 62.7% | 1 |
| Aug 2026 | 880 | 0.08% | 4 | 673K | 58.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cremo’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cremo**: Measured on the search term “cremo shave”.
- **Nivea**: Measured on the search term “nivea”.

- [Cremo profile](/demand/global-en/brands/cremo)
- [Nivea profile](/demand/global-en/brands/nivea)
- [All shaving cream worldwide](/demand/global-en/categories/shaving-cream): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cremo or Nivea?

In August 2026, Nivea had more branded searches than Cremo among shaving cream worldwide. Nivea was estimated to have 673K branded searches compared to Cremo’s 880, and held a 58.2% Share of Search versus Cremo’s 0.08%.

## Cite this page

Brandwave. "Cremo vs Nivea: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cremo-vs-nivea

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cremo-vs-nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.